Haier Europe Partners with Orange Business to Drive Innovation and Sustainability

Haier Europe Partners with Orange Business to Drive Innovation and Sustainability

(IN BRIEF) Haier Europe, a leading global appliances company, partners with Orange Business to drive innovation and sustainability. Through this collaboration, Haier aims to optimize resource consumption, extend product lifespan, and establish itself as a data-driven enterprise offering smart home solutions. Orange Business provides a flexible cloud-first platform, combining connectivity and cybersecurity, to support Haier’s digital transformation journey. This comprehensive solution encompasses Flexible SD-WAN deployment, network-as-a-service experience, and advanced security measures, ensuring enhanced control and visibility. Haier’s adoption of a pioneering servitization model, ‘pay-per-wash’, underscores its commitment to product innovation and customer-centric solutions.

(PRESS RELEASE) PARIS, 3-Jun-2024 — /EuropaWire/ — Orange S.A. (EPA: ORA), a French multinational telecommunications group, announces that in a strategic move aimed at enhancing business performance and sustainability, Haier Europe, a key player in major appliances worldwide with renowned brands such as Candy, Hoover, and Haier, has selected Orange Business connectivity and IoT services. This partnership reflects Haier’s commitment to innovating sustainable solutions, optimizing resource consumption, and extending product lifespan.

Focusing on establishing itself as a data-driven enterprise, Haier Europe sought a flexible platform to support its ambition of becoming the preferred choice for smart home solutions. Orange Business’s digital, on-demand, and modular solution aligns perfectly with Haier’s vision, influencing its design, production, and consumption practices. For instance, Haier is currently developing a pioneering servitization model dubbed ‘pay-per-wash’, managed directly through its apps.

Keen on product innovation, Haier prioritized a cloud-first platform to align technology with business objectives and maintain competitiveness. Additionally, the company sought a flexible and adaptable network ensuring end-to-end service delivery, coupled with advanced security measures.

Orange Business leverages its global cloud connectivity and embedded cybersecurity capabilities to support Haier’s transformation journey comprehensively. The technology offers a network-as-a-service experience and an open ecosystem, enabling Haier to access solutions as needed, all backed by performance-focused SLAs.

The Evolution Platform by Orange Business lays out a roadmap centered on orchestrating three fundamental building blocks: cloud, connectivity, and cybersecurity. The initial deployment for Haier includes Flexible SD-WAN, with Orange Business consultants advising on optimal underlay and overlay options.

Security is paramount, delivered through a protection suite safeguarding 5,000 users, supported by Orange Cyberdefense’s management expertise. Orange cloud connectivity ensures secure access to multi-clouds via SD-WAN, managed through a customer portal alongside network performance monitoring for enhanced control and visibility.

Simone Pezzoli, Group Chief Digital Technology Officer at Haier Europe, emphasized, “We needed a platform to optimize operations and efficiencies within our cloud-first strategy. Orange Business provides us with an agile and composable platform, simplifying cloud connectivity and automation, while being elastic enough to satisfy our dynamic business model and digital ambitions.”

Francesca Puggioni, Managing Director, Southern Europe, Orange Business, expressed excitement about supporting Haier Europe’s digital journey, stating, “Haier Europe will benefit from our cloud, connectivity, and security expertise through Evolution Platform, designed to accelerate digital transformation while enhancing business performance.”

Media contacts:

Caroline Cellier

Elizabeth Mayeri
Orange Business

SOURCE: Orange