Experian Launches New Cloud-Based Fraud Solution Powered by Adaptive Machine Learning

Experian Launches New Cloud-Based Fraud Solution Powered by Adaptive Machine Learning

(IN BRIEF) Experian has launched a new cloud-based fraud solution called Aidrian, powered by adaptive machine learning, to help businesses prevent fraud without impacting customer experience. It combines a customized machine learning model with device fingerprinting to classify transactions with 99.9% accuracy, significantly reducing false positives and generating up to 15% more revenue for clients. The solution is designed to provide businesses with increased accuracy in identifying fraudulent transactions, reducing the volume of manual reviews, and the pressure on clients’ fraud teams.

(PRESS RELEASE) DUBLIN, 26-Apr-2023 — /EuropaWire/ — Experian (LON: EXPN), an Anglo-Irish multinational consumer credit reporting company, has launched Aidrian, a cloud-based fraud solution powered by adaptive machine learning, to help businesses prevent fraud without impacting customer experience. According to the company’s research, 73% of business respondents have made fraud prevention their top priority. Aidrian combines a customised machine learning model with device fingerprinting to classify transactions with 99.9% accuracy, significantly reducing false positives and generating up to 15% more revenue for clients. The solution is designed to provide businesses with increased accuracy in identifying fraudulent transactions, reducing the volume of manual reviews and the pressure on clients’ fraud teams. Aidrian’s self-learning machine learning model is retrained with new data every two weeks to provide increasingly accurate recommendations over time.

“Fifty-seven percent of the business leaders we surveyed find it challenging to strike the right balance between growing revenue and reducing fraud losses. To combat increasingly sophisticated fraud threats, many firms are looking to utilise AI, and in particular Machine Learning technology, to improve the accuracy of their fraud decisions whilst providing a seamless customer experience,” says Malin Holmberg, CEO, EMEA & APAC, Experian.

Aidrian provides businesses with an effective solution to prevent losses while growing revenue, helping them stay ahead of the evolving fraud landscape. The solution is continuously adapted to new fraud threats and provides increasingly accurate recommendations over time.

“The high level of accuracy delivered by Aidrian helps businesses to prevent fraud, while providing genuine customers with a smooth and frictionless checkout or onboarding process,” added Holmberg. “Globally our customers have been looking for a way to balance revenue growth with fraud prevention, and, having developed and successfully trialled Aidrian in Germany over the past year, we are very excited to offer this solution in other markets.”

To learn more about Aidrian, click here.

Media contact:

Robert Goodman
PR Manager, Corporate and Business
+44 (0) 20 3042 4573
Mobile: +44 (0) 7989 398948
robert.goodman@experian.com

SOURCE: Experian