EPP Pricing Platform Enters a New Chapter as Long-Time Founder Passes Leadership to a New Generation

(NEWS) LENDELEDE, Belgium, 5-Feb-2026 — /EuropaWire/ — EPP Pricing Platform BV, the global not-for-profit organisation focused on pricing and revenue growth management (RGM), has announced a structured leadership transition intended to support its long-term continuity and governance evolution. Based on details shared in the company’s official announcement published on EuropaWire, Founder and Chair Pol Vanaerde is stepping back after two decades at the helm, marking the end of a formative era for the organisation. His responsibilities will be handed over to Diana Coelho, who will assume the role of Co-Chair and Co-Owner, and Pedro Fernandes, who will take on the position of General Manager and Co-Owner.

The change in leadership and ownership structure is positioned as a milestone rather than a disruption, with EPP emphasising that its core mission will remain unchanged. Vanaerde underscored that EPP will continue to focus on inspiring, connecting, and empowering pricing and RGM professionals to drive profitable growth and deliver value for companies, customers, and end users. Coelho highlighted her intention to build on the organisation’s existing foundation by expanding its reach and strengthening its role as a hub for learning and collaboration within the pricing community. Fernandes, for his part, indicated that he sees EPP playing an even more central role in supporting professionals, companies, and community partners within the broader RGM ecosystem.

The organisation also clarified that the transition will not affect its internal operations, as all existing team members will remain in their current roles, ensuring continuity across its training programmes, certification initiatives, events, and community-driven activities.

EPP Pricing Platform positions itself as the global business community for pricing and revenue management professionals, working closely with forward-looking companies to co-create learning journeys, events, and content aimed at improving top-line revenues and profitability. The organisation describes its purpose as contributing to sustained value creation not only for its corporate partners, but also for the broader pricing and RGM community, their customers, and society at large. EPP consistently emphasises that pricing is one of the most powerful value levers in any business, arguing that effective pricing both makes products accessible and enables future innovation through appropriate monetisation. The platform also highlights the role of fair pricing principles in shaping more responsible business practices.

Founded in 2006, EPP operates as a not-for-profit organisation that reinvests continuously in new initiatives to remain relevant to the business community. Over the years, it has supported thousands of professionals worldwide through industry-focused conferences, globally recognised certification programmes, and an extensive portfolio of open and in-company training offerings. Central to its identity is what it calls a “no-rules rules” culture, which prioritises ownership, transparency, teamwork, and a high concentration of talent over rigid structures. EPP also maintains close partnerships with top-tier consultancy and technology firms in the pricing, RM, and RGM space, collaborating with them to co-create bespoke learning programmes and events. The organisation traces its origins back to informal discussions among a small group of pricing managers and Pol Vanaerde in the Netherlands, which ultimately led to the creation of a neutral, open, and legally compliant forum for sharing best practices—anchored from the outset in three guiding principles: not-for-profit, give and take, and open, neutral, and unbiased engagement.