ELKO Group Brings Globally Acclaimed Narwal Robotic Vacuums to Romania with Exclusive Distribution Deal

ELKO Group Brings Globally Acclaimed Narwal Robotic Vacuums to Romania with Exclusive Distribution Deal

(IN BRIEF) ELKO Group has become the exclusive distributor for Narwal in Romania, bringing the renowned robotic vacuum brand to the local market with two flagship models—Narwal Freo Z Ultra and Narwal Freo X Ultra—and plans to launch a total of eight models by year’s end. Narwal, recognized globally for its innovative cleaning solutions and over 1,200 patented technologies, serves more than 3 million families worldwide. Baiba Indane from ELKO highlighted the strong growth potential in the European robotic vacuum sector and the brand’s proven performance, noting that Narwal’s advanced features like AI-guided navigation, smart mapping, and adaptive mopping are set to transform home cleaning in Romania. The announcement follows Narwal’s recent showcase at CES 2025, where several new products were unveiled.

(PRESS RELEASE) RIGA, 13-Mar-2025 — /EuropaWire/ — ELKO Group has secured exclusive rights to distribute Narwal’s cutting-edge robotic vacuum solutions in Romania, marking a pivotal expansion for the top-five global brand in home robotics.

Under the new agreement, Romanian consumers will initially gain access to two flagship models—Narwal Freo Z Ultra and Narwal Freo X Ultra—with plans to roll out a total of eight models by year’s end. Founded in 2016, Narwal has rapidly earned international acclaim by pioneering innovative cleaning technologies, boasting over 1,200 patented innovations and serving more than 3 million families across 30 countries. Baiba Indane, Business Development Director at ELKO, remarked, “Europe’s robotic vacuum market is set for rapid growth, and our partnership with Narwal aligns perfectly with our commitment to delivering high-quality, innovative products. Although new to Romania, Narwal’s proven performance across Europe and beyond makes it a clear frontrunner.” The Narwal Freo X Ultra is engineered with a tangle-free brush system, advanced DirtSense™ technology, AI-guided navigation, and self-cleaning features for an entirely hands-free experience, while the Narwal Freo Z Ultra stands out as the world’s first robot vacuum equipped with dual chips and dual cameras, ensuring superior obstacle avoidance, smart mapping, and adaptive mopping capabilities.

At CES 2025, Narwal Robotics unveiled a host of groundbreaking products slated for release this year, with the Romanian market poised to benefit from these innovations through ELKO’s expansive distribution network.

About ELKO Group

The ELKO Group is one of the region’s largest distributors of IT and consumer electronics products and solutions, representing 350 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 13 countries in Europe. www.elkogroup.com

About Narwal

Narwal is known for using its cutting-edge technology to realize its objective of bringing flawless floors to users. It’s one of the top 5 robotic cleaning manufacturers, with the brand achieving $200 million in sales within two years of introducing its first product and maintaining high double-digit annual growth ever since. Narwal has raised substantial funds from investors including Sequoia Capital, Hillhouse Capital, ByteDance (parent of TikTok), and Tencent, among others. With over 700 researchers and scientists from across the globe, Narwal has made numerous breakthroughs in multiple fields and won prestigious international awards, including the Edison Gold Award, which honors innovation, and Time Magazine’s Best Inventions. https://us.narwal.com/

Media Contact:

Tel: +371 6709 3230
info@elkogroup.com

SOURCE: ELKO GROUP