EE launches innovative “never ending power” scheme to reward customers with free EE Power Bar – a portable smartphone charger

• Exclusive customer reward scheme ‘EE Power’ launches to ensure customers stay fully charged
• All customers offered a free EE Power Bar – a portable smartphone charger – which can be swapped for a fully charged one in all EE stores as often as needed
• Innovative ‘never ending power’ scheme is the latest initiative in the brand’s commitment to reward customers

LONDON, 2-4-2015 — /EuropaWire/ — EE, the UK’s most advanced digital communications company, has announced the launch of EE Power – a free portable smartphone charger with unlimited swaps in store – available to all active* customers on mobile and broadband plans in the coming weeks.  The innovative scheme is designed to ensure that EE customers stay charged at all times with ‘never ending power’. EE Power is the latest initiative to demonstrate the brand’s commitment to reward all new and existing customers and forms part of EE’s plan to become the number one network for service.

From launch, EE customers will be able to pick up a free Power Bar in any EE store by requesting a unique code via text. Once the EE Power Bar has been used to charge a device, customers can recharge the portable battery themselves or, if out and about, they can swap it for a fully-charged replacement bar at any EE store nationwide – for free and as many times as they like.

It has been just over two years since EE introduced 4G to the UK and network usage has grown exponentially in this short period.  Video streaming and social media engagement now accounts for over 50 per cent of all data use on EE’s network as customers access more content on the move.  However, this increased activity comes at a cost to battery life and recent research2 shows that there is a genuine consumer need for more power –

• Nearly 60 per cent of UK smartphone users claim their battery doesn’t last a full day
• Over half of all smartphone users wish there were more ways to charge their phone in public places – this rises to over 70 per cent of 18-24 year olds

Pippa Dunn, Chief Marketing Officer EE, said: “Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”

All eligible* customers, including small business and corporate customers, can get their free EE Power Bar when the promotion launches in the coming weeks by texting ‘POWER’ to 365 to receive a promotional code.  Texts cost 35p and customers can collect their free EE Power Bar by redeeming this code at any EE store across the UK.  Each Power Bar typically gives one full smartphone charge per use.

For more information about EE please visit www.ee.co.uk

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Notes to editors:

About EE Power & Power Bars
*We are making EE Power and Power Bars available to all EE Customers with a 30 day, 12, 18 or 24 month plan, whether for mobile or fixed line and broadband services. Pay As You Go customers can also participate, however, before qualifying for the offer they must have been with us for at least three months. Terms & conditions apply.

To obtain the free to hire Power Bar, mobile customers must text POWER to 365. Broadband customers must text JOIN plus your EE landline number to 60005 and follow the instructions provided. Texts cost 35p. This mechanism is required to enable  EE to (i) verify the customer is an existing customer; and (ii) provide a redemption code that customers provide to our retail agents when collecting the Power Bar.

Non-EE customers participate in EE Power, to join they just have to pay £20.

EE Power Bar specifications:

• Capacity = 2600mah – which is enough to charge a typical smartphone once
• The EE Power Bar is rechargeable and has a guaranteed life of 500 charges
• It features charging indicator lights that will show how much charge is in the power bar
• It features an LED torch
• It includes a micro USB lead that will be used to charge bar but also to charge the phone form the bar
• It takes approximately 4 hours to charge the power bar from flat to full

2 YouGov Poll commissioned by EE of over 2,000 GB adults, February 2015

About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 580 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK’s biggest, fastest and most reliable mobile network, pioneering the UK’s first superfast 4G mobile service in October 2012. EE’s 4G coverage today reaches 75% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE’s superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition including being ranked the UK’s best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2014 Mobile Choice Consumer Awards and What Mobile Awards 2013, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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EE launches innovative “never ending power” scheme to reward customers with free EE Power Bar – a portable smartphone charger