Burberry Unveils New Store in Singapore, Bringing Timeless British Heritage to Orchard Road

Burberry Unveils New Store in Singapore, Bringing Timeless British Heritage to Orchard Road

(IN BRIEF) Burberry has opened a new store in Singapore at the Wisma Atria shopping mall on Orchard Road, designed to blend British architectural heritage with contemporary style. The store features materials like Portland stone and black cast iron, tying it to iconic London landmarks. It showcases the Equestrian Knight Design by artist Helen Bullock and offers an immersive in-store experience. The space debuts Burberry’s Spring 2025 collection, alongside signature outerwear and iconic cashmere scarves woven at the historic Johnstons of Elgin mill. The store is open daily from 10 AM to 10 PM.

(PRESS RELEASE) LONDON, 21-Nov-2024 — /EuropaWire/ — Burberry has officially opened its newest retail space in Singapore at the Wisma Atria shopping mall, located along the iconic Orchard Road. The store draws inspiration from London’s historic architecture, offering a modern interpretation of classic design elements. Spanning one expansive floor, the space merges timeless style with a contemporary approach, reflecting Burberry’s commitment to both heritage and innovation.

Architectural Heritage Meets Contemporary Elegance

The store’s design incorporates Portland stone, quarried on the Isle of Portland in Dorset, a material commonly found in many of London’s most famous landmarks, including Westminster Abbey and the Houses of Parliament. The space also features black cast iron, reminiscent of the railings outside traditional British townhouses. These elements tie the store’s aesthetic to Burberry’s roots in British craftsmanship, all while adding a modern touch to the customer experience.

The façade of the store is adorned with an illustration of the Equestrian Knight Design, created by British artist Helen Bullock. This design, rendered in Knight Blue—Burberry’s signature color—appears on stained glass and is complemented by sculptural installations throughout the store, including shields, banners, and horse figures. These captivating artistic elements engage visitors, bringing Burberry’s rich heritage to life through a contemporary lens.

A Warm and Inviting Space for Customers

Inside, the store is carefully curated to enhance product discovery, with displays thoughtfully arranged to create a welcoming environment for shoppers. The new space will debut Burberry’s Spring 2025 collection, which evokes a sense of outdoor elegance, offering stylish and versatile pieces for every occasion. In addition to the seasonal collection, customers will find Burberry’s signature outerwear, including trench coats, puffers, quilts, and Harrington jackets, designed to offer warmth and protection.

The store will also feature Burberry’s iconic scarves, woven from cashmere at the historic Johnstons of Elgin mill in Scotland, known for its 200-year legacy in textile craftsmanship.

Store Details

Burberry’s new location is situated at 435 Orchard Road, Wisma Atria, Unit 02-19-27A and 02-57, Singapore 238877. The store will be open daily from 10 AM to 10 PM.

This new opening not only reflects Burberry’s dedication to showcasing British heritage but also reinforces its role as a leading luxury brand that seamlessly blends tradition with modernity.

Media Contact:

email: Press.office@burberry.com

SOURCE: Burberry