Borealis Partners with Messe Düsseldorf to Launch Reusable Cup System at K Fair 2025 for a More Sustainable Event

Borealis Partners with Messe Düsseldorf to Launch Reusable Cup System at K Fair 2025 for a More Sustainable Event

(IN BRIEF) Borealis is supporting Messe Düsseldorf’s K Fair 2025 by providing sustainable, reusable cups made from modified polypropylene and OMV’s ReOil® recycled feedstock. This initiative, aimed at reducing waste from single-use plastics, will be assessed through a pilot program that tracks reuse and recycling rates. The reusable cups will be available deposit-free at the event, with special collection points set up for easy return. Borealis is proud to play a key role in advancing sustainable solutions for large-scale exhibitions.

(PRESS RELEASE) VIENNA, 22-May-2025 — /EuropaWire/ — Borealis is excited to announce its role in supporting Messe Düsseldorf’s K Fair 2025 by providing sustainable, reusable cups made from Borealis’ modified polypropylene (PP) for foam. This marks the first time the venue has implemented a comprehensive reusable cup system, aimed at reducing the environmental impact of single-use plastics during large-scale events. The cups, produced using OMV’s ReOil® technology, are made from chemically recycled feedstock, representing a significant step toward sustainability in the events industry.

At K Fair 2025, Borealis’ high-performance polypropylene cups will be used throughout the event’s restaurants and bars. This initiative is a key part of Messe Düsseldorf’s sustainability strategy and aligns with the European Union’s Packaging and Packaging Waste Regulation (PPWR). The reusable cups will not only reduce waste but will also provide valuable insights into the effectiveness of reuse and recycling systems for future large-scale events.

Illustration: Closing the loop: Special collection bins across Messe Düsseldorf make reuse easy and effective
© Borealis

The lightweight and durable cups are designed for multiple uses, providing a sustainable alternative to single-use packaging. The collaboration with OMV’s ReOil® technology ensures that the feedstock used in the production of the cups is circular, turning end-of-life plastics into new, usable materials and contributing to the circular economy.

The reusable cups will be available deposit-free at all service points across the event. Special collection containers will be placed throughout the venue, encouraging attendees to return their cups for reuse. Borealis, in collaboration with Messe Düsseldorf, will ensure that cups are collected, rinsed, and put back into circulation, with any cups disposed of in waste bins being recycled.

Through this pilot initiative, Borealis is proud to be part of an effort to make large-scale events more sustainable. The data gathered from this project will help shape the future of reusable systems in exhibitions, advancing the industry’s commitment to reducing waste and promoting circular solutions.

About Borealis
Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. In Europe, Borealis is also an innovative leader in polyolefins recycling and a major producer of base chemicals. We leverage our polymer expertise and decades of experience to offer value-adding, innovative and circular material solutions for key industries such as consumer products, energy, healthcare, infrastructure and mobility.

With customers in over 120 countries and head office in Vienna, Austria, Borealis employs around 6,200 people. In 2024, we generated a net profit of EUR 566 million. OMV, the sustainable chemicals, fuels and energy company with a focus on circular economy solutions, headquartered in Vienna, Austria, owns 75% of our shares. The Abu Dhabi National Oil Company (ADNOC), based in the United Arab Emirates (UAE), owns the remaining 25%.

In re-inventing essentials for sustainable living, we build on our commitment to safety, our people, innovation and technology, and performance excellence. We are accelerating the transformation to a circular economy of polyolefins and expanding our geographical footprint to better serve our customers around the globe. Our operations are augmented by two important joint ventures: Borouge (with ADNOC, headquartered in the UAE); and Baystar™ (with TotalEnergies, based in the US).
www.borealisgroup.com | www.borealiseverminds.com

Media Contact:

Tel: +43 1 22 400 899
email: media@borealisgroup.com

SOURCE: BOREALIS