Bilfinger Unveils New Global Brand Identity and Slogan to Enhance Efficiency and Sustainability for the Process Industry and Drive Mid-Term Growth

Bilfinger Unveils New Global Brand Identity and Slogan to Enhance Efficiency and Sustainability for the Process Industry and Drive Mid-Term Growth

(IN BRIEF) Bilfinger has unveiled a comprehensive rebranding initiative designed to reinforce its role as the top industrial services partner for the process industry. The initiative introduces the new slogan “Your Performance Is Our Business” along with a modernized corporate design, marking a key step in Bilfinger’s strategic plan for sustainable, profitable growth leading up to 2025/2027. This global rebranding effort, which will be implemented across North America, Europe, and the Middle East, reflects the company’s pledge to deliver enhanced performance and sustainability for its diverse clientele. Thomas Schulz, Group CEO, highlighted the update as an embodiment of the company’s commitment to turning challenges into opportunities, while Anette Weidlich, Chief Communications & Public Affairs Officer, stated that the new design was shaped by the insights of Bilfinger’s 30,000-strong workforce. This initiative is integrated with Bilfinger’s dual strategy of “Positioning” and “Operational Excellence,” aimed at achieving financial targets that include a 6 to 7 percent EBITA margin, a minimum of 80 percent cash conversion, and 4 to 5 percent annual revenue growth. Operating in over 25 countries and across industries such as energy, chemicals, pharmaceuticals, and oil and gas, Bilfinger’s refreshed identity further solidifies its standing as a reliable, high-performance partner across all markets.

(PRESS RELEASE) MANNHEIM, 10-Apr-2025 — /EuropaWire/ — In a significant move to elevate its market leadership in industrial services, Bilfinger has launched a comprehensive global rebranding initiative that underscores its commitment to advancing client efficiency and sustainability. With the introduction of the bold new claim “Your Performance Is Our Business” and a refreshed, contemporary corporate design, Bilfinger is charting a new course to become the preferred solution partner for the process industry. This brand evolution is a cornerstone of Bilfinger’s strategic growth plan, aimed at delivering sustainable and profitable performance as the company pursues its mid-term objectives for 2025 and 2027.

The new identity, rolled out across North America, Europe, and the Middle East, encapsulates the company’s promise to enhance operational performance for its customers while solidifying the strength of its international team of more than 30,000 professionals. “Our updated brand identity is a reflection of our ongoing journey to transform challenges into opportunities. ‘Your Performance Is Our Business’ embodies our unwavering commitment to empower our clients through innovation and efficiency, which is critical as we work to achieve our strategic and financial goals,” remarked Thomas Schulz, Bilfinger Group CEO.

In parallel, Chief Communications & Public Affairs Officer Anette Weidlich emphasized the collaborative spirit behind the brand redesign: “This refreshed corporate identity was developed with deep input from our teams. It truly represents the core values that drive us – Accountability, Ambition, Dedication, Knowledge, and Team Spirit – and signals our readiness to deliver enhanced value to our customers across all markets.”

The rebranding initiative is one of two key strategic levers Bilfinger is leveraging alongside Operational Excellence to secure an EBITA margin of 6 to 7 percent, maintain a cash conversion rate of at least 80 percent, and achieve annual revenue growth between 4 and 5 percent. Operating in more than 25 countries and serving sectors such as energy, chemicals and petrochemicals, pharma and biopharma, and oil and gas, Bilfinger’s renewed identity reinforces its commitment to a consistent, high-quality service promise, regardless of geography or industry.

All brand-related information as well as materials and media can be found in the new Bilfinger Brand Portal

Media Contact:

Naomi Seibert
Group Communications & Public Affairs
Phone +49 621 459-3860
naomi.seibert@bilfinger.com

SOURCE: Bilfinger SE