Bentley India Joins Forces with ŠKODA AUTO Volkswagen India to Expand Luxury Footprint

Bentley India Joins Forces with ŠKODA AUTO Volkswagen India to Expand Luxury Footprint

(IN BRIEF) Bentley Motors has entered into a partnership with ŠKODA AUTO Volkswagen India Private Limited, effective 1 July 2025, to manage its import, sales, marketing, and aftersales operations in India. A new Bentley India division under SAVWIPL will lead the brand’s market strategy, retail network, and customer experience. Abbey Thomas has been appointed Brand Director to oversee this expansion. Three dealerships will launch in Bengaluru, Mumbai, and New Delhi, delivering Bentley’s signature luxury and performance to ultra-high-net-worth customers. This move leverages SAVWIPL’s established infrastructure and marks Bentley’s next growth phase in India after more than 20 years in the market.

(PRESS RELEASE) CREWE, 7-Jul-2025 — /EuropaWire/ — Bentley Motors is launching a new chapter in India by partnering with ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL), headquartered in Chakan, Pune. Starting 1 July 2025, SAVWIPL will assume the role of Bentley’s official importer, with all sales, marketing, and aftersales activities managed by a dedicated Bentley India division within the larger SAVWIPL organization. Abbey Thomas has been named Brand Director for Bentley India and will spearhead the brand’s strategy and retail rollout across the country.

Under this arrangement, Bentley India will appoint three exclusive dealer partners in key metropolitan markets. Showrooms will open first in Bengaluru and Mumbai, with a third location in New Delhi to follow. Each dealership will showcase Bentley’s hallmark fusion of luxury, performance, and artisanal craftsmanship, tailored to the tastes of India’s ultra-high-net-worth clientele.

Richard Leopold, Regional Director for EMEA at Bentley Motors, commented, “India’s rapidly expanding economy presents immense opportunities for Bentley. This collaboration with SAVWIPL builds on our two-decade legacy here and positions us for accelerated growth by leveraging an established, high-performing partner.”

For over 20 years, Bentley has served India’s luxury automotive segment, delighting discerning owners with its Crewe-crafted vehicles. With Bentley India now operating under the SAVWIPL umbrella, the marque is sharpening its focus on delivering bespoke experiences and strengthening its presence in one of the world’s fastest-growing luxury markets.

Media Contact:

Kanie Akram
Marketing & Communications Manager – MEAI Region
kanie.akram@bentleymotors.ae

SOURCE: Bentley Motors