BASF Showcases Cross-Category Cosmetic Innovation and New Hair Care Ingredients

BASF Showcases Cross-Category Cosmetic Innovation and New Hair Care Ingredients

(IN BRIEF) BASF will present a new Beyond Beauty formulation concept at Cosmet’Agora 2026 in Paris, showcasing hybrid cosmetic solutions that combine advanced sensory performance with responsible ingredient design. Alongside cross-category formulations, BASF is introducing Aloversil™, a natural-origin peptide for fuller-looking hair, and Dehyquart® S18, a biodegradable conditioning agent that delivers high performance with improved environmental compatibility.

(PRESS RELEASE) LUDWIGSHAFEN, 8-Jan-2026 — /EuropaWire/ — BASF will spotlight a new formulation concept at Cosmet’Agora 2026 in Paris, reinforcing its Beyond Beauty vision by focusing on individuality, sensory performance and cross-category cosmetic innovation. Presented at the event taking place from January 13 to 14, the concept reflects evolving consumer expectations for multifunctional products that combine performance, emotion and responsible design.

Developed by BASF’s Personal Care business, the concept brings together hybrid formulations that blur traditional category boundaries, spanning skincare, haircare, body cleansing, UV protection and make-up. The approach highlights how advanced textures, ingredient synergies and sensory cues can influence consumer perception while supporting skin and hair resilience in response to environmental stressors.

According to Valérie Pian-Parison, Senior Marketing Manager France, the new concept is rooted in a deeper understanding of how beauty routines intersect with lifestyle, wellbeing and self-expression. The formulations are designed to reconnect users with nature-inspired rituals, deliver care-infused benefits across product categories and enhance emotional engagement through carefully engineered textures.

The showcased portfolio includes longevity-focused skincare, care-infused hair and body cleansing products, eco-conscious sun care assessed using BASF’s EcoSun® Pass methodology, and make-up formulations that promote a healthy glow. Each formulation combines preventive and corrective benefits while prioritising responsible ingredient choices and advanced sensory performance. BASF specialists will be available for in-depth discussions at booths 146, 147 and 148 during the exhibition.

Among the new ingredient innovations on display is Aloversil™, a natural-origin peptide solution developed to support the appearance of fuller, denser-looking hair. Targeted at men experiencing visible hair thinning, the ingredient promotes a healthy scalp environment, which is essential for stronger and more resilient-looking hair. Clinical data from a four-month, randomized, double-blinded, placebo-controlled study involving 60 men showed improved visual hair density and coverage when Aloversil was used daily in a leave-in serum. Instrumental measurements confirmed these findings.

Laboratory studies indicate that Aloversil supports cellular signalling and micro-vascularisation, processes linked to hair follicle nourishment and hair vitality. The ingredient is derived from sea buckthorn seedcake, a byproduct of juice and oil production, and is classified as 100 percent natural origin in accordance with ISO 16128 standards.

BASF is also introducing Dehyquart® S18, a readily biodegradable conditioning agent designed for modern hair care formulations such as conditioners, masks and treatments. With a renewable carbon content of 78 percent, Dehyquart S18 offers a more environmentally compatible alternative to conventional quaternary ammonium compounds while delivering high conditioning performance. It is suitable for silicone-free, vegan and cruelty-free formulation concepts.

Performance testing demonstrates that Dehyquart S18 significantly improves wet and dry combability by forming a smooth, uniform film on the hair surface under acidic conditions. The ingredient enhances softness at low use levels and delivers effective frizz control even in high-humidity environments, supporting healthier-looking hair with improved manageability.

About the Care Chemicals division at BASF
The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.

About BASF
At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of €65.3 billion in 2024. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

Media Contact:

Katharina Kagerbauer
+49 151 55193600
mailto:katharina.kagerbauer@basf.com

SOURCE: BASF