Aviva partners with Tesco Insurance & Money Services to deliver affordable life insurance and customer rewards for UK families

Aviva partners with Tesco Insurance & Money Services to deliver affordable life insurance and customer rewards for UK families

(IN BRIEF) Aviva and Tesco Insurance & Money Services have partnered to launch a new life insurance product for Tesco customers and Clubcard members. The plan, available online and in stores, features cover starting at £5 per month, a 5-star Defaqto rating, and a simple digital application process. Aviva’s strong track record of paying out 98.8% of claims in 2024, totalling £862 million, offers additional reassurance. Alongside financial protection, customers gain access to wellbeing services to support health and lifestyle needs. The partnership combines Tesco’s customer reach with Aviva’s expertise to make life insurance more accessible and rewarding.

(PRESS RELEASE) LONDON, 21-Aug-2025 — /EuropaWire/ — Aviva and Tesco Insurance & Money Services have launched a new partnership to provide Tesco shoppers and Clubcard members with straightforward, affordable, and trusted life insurance solutions. The collaboration aims to make protection more accessible while also rewarding customers through Tesco’s established loyalty programme.

By combining Tesco’s strong brand recognition and customer-focused approach with Aviva’s underwriting expertise and long-standing reputation in life insurance, the partnership seeks to reach millions of households across the UK. Tesco customers will be able to access the new life insurance plan online at tescoinsurance.com and through digital engagement channels, as well as in hundreds of Tesco stores nationwide.

The Aviva Life Insurance Plan for Tesco customers offers a simple digital journey, fully mobile-optimised for ease and convenience. With cover starting at just £5 per month and a 5-star Defaqto rating, the plan provides customers with both affordability and reliability. In 2024, Aviva paid out more than £862 million in life insurance and terminal illness claims, representing a claims success rate of 98.8% across its protection range, giving policyholders added reassurance.

In addition to financial protection, Tesco customers who take out the plan will also have access to a range of complementary wellbeing services designed to support their health and resilience. These services are provided as non-contractual benefits and are subject to terms, conditions, and residency restrictions.

Commenting on the partnership, Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, said:
“We’re delighted to expand into protection insurance with Aviva, offering millions of Tesco customers high-quality cover that gives real peace of mind. Life insurance is an essential way for families to plan for the future, and we want to make it simpler and more rewarding.”

Daren Boys, Protection Distribution Director at Aviva, added:
“This partnership gives us the opportunity to combine Aviva’s expertise in protection with Tesco’s reach and customer engagement. By leveraging our digital and data capabilities, we are bringing life insurance to the forefront and helping more families across the UK feel financially secure. It also strengthens Aviva’s distribution channels and supports our ambition to grow the market across intermediary, direct, and partnership offerings.”

For more details or to obtain a quote, customers can visit tescoinsurance.com/lifeinsurance.

About Tesco Insurance

Our goal is to make insurance more rewarding and better value for people who shop at Tesco. We’ve been insuring customers for over 20 years and today we help more than 2 million customers protect what matters. Our colleagues serve our customers seven days a week from our main centres in Edinburgh, Glasgow, Newcastle, and we are also available through online and mobile banking 24/7.

Notes to editors:

• We are the UK’s leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
• We help 25m+ customers (including Direct Line) make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
• We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2024, we paid £29.3 billion in claims and benefits to our customers.
• In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence over our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global system. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. The scope of our Climate ambitions and the risks and opportunities associated with our Climate strategy are set out in our Transition Plan published in February 2025: www.aviva.com/sustainability/taking-climate-action. Find out more about our sustainability ambition and action at www.aviva.com/sustainability
• Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
• As at 30 June 2025, total Group assets under management at Aviva Group were £419 billion and our estimated Solvency II shareholder capital surplus was £8.1 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
• For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
• The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
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References:

1. The figures show the combined life insurance and terminal illness claims paid in 2024 and former AIG Life policy claims paid since the acquisition completion on 9 April 2024. AIG Life rebranded to Aviva Protection UK Limited in February 2025.

Media Contacts:

Aviva
Fiona Murphy-Alexander: fiona.murphy-alexander@aviva.com: 07384 451 332

Melissa Loughran: melissa.loughran@aviva.com: 07800 691 947

Tesco
Charlotte Somerville: charlotte.l.somerville@tescoims.com

SOURCE: Aviva