Aviva Leads on AI Adoption with GP Report Summarisation System for Faster, Smarter Underwriting

Posted on 18, November 2025 by | This entry was posted in Artificial Intelligence (AI), Insurance, Management, Technology, United Kingdom and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

Aviva Leads on AI Adoption with GP Report Summarisation System for Faster, Smarter Underwriting

(IN BRIEF) Aviva is set to revolutionise life insurance underwriting with the company’s launch of an AI-driven medical report summarisation tool that speeds up the process of reviewing lengthy GP documents, often over 90 pages long. The generative AI-powered system identifies key medical details while filtering irrelevant content, enabling underwriters to make faster, well-informed decisions without losing focus on customer care. Following 18 months of testing and application to over 1,000 cases, the rollout begins 28 November, making Aviva the first insurer to bring such technology to market. Chief Underwriting Officer Robert Morrison emphasised trust and responsibility in the solution as a major advancement for both efficiency and the customer experience.

(PRESS RELEASE) LONDON, 18-Nov-2025 — /EuropaWire/ — Aviva has advanced its leadership in digital innovation with the launch of a pioneering AI-powered summarisation tool designed to streamline the underwriting process for individual life insurance. This tool uses generative artificial intelligence to analyse GP medical reports—often exceeding 90 pages—and condense them into concise, relevant summaries, enabling faster and more precise decision-making without compromising care.

The technology will be rolled out across Aviva’s underwriting teams from 28 November and is poised to position the insurance provider as the first in the industry to commercialise such a capability. After 18 months of rigorous trials and control testing, during which the system successfully processed 1,000 live cases, the solution has demonstrated its potential to significantly reduce waiting times and improve operational efficiency.

Chief Underwriting Officer Robert Morrison highlighted the model’s value as customers await timely decisions on life insurance applications: “Protection underwriting has long been challenged by the time-consuming nature of reviewing extensive medical reports. We’re proud to be at the forefront of change with a tool that improves turnaround without ever compromising accuracy or customer care. This is efficiency and empathy in balance—powered responsibly by AI.”

Underwriters will retain full decision-making authority, using the generated summaries as structured support to enhance clarity and speed in reviewing critical medical information. By filtering out non-essential elements and emphasizing key health insights, the tool ensures underwriters can focus more precisely on the customer’s risk profile. This marks a bold step in increasing agility across the insurance process while maintaining Aviva’s commitment to personal service.

Media contact:

Fiona Murphy
Protection, Health and Regulation
+44 (0) 1904 452 007
+44 (0) 7384 451 332
fiona.murphy@aviva.com

Melissa Loughran
Senior Media Relations Manager
07800 691 947
melissa.loughran@aviva.com

Notes to editors:

  • We are the UK’s leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 25.2m customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2024, we paid £29.3 billion in claims and benefits to our customers.
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence over our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global system. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. The scope of our Climate ambitions and the risks and opportunities associated with our Climate strategy are set out in our Transition Plan published in February 2025: www.aviva.com/sustainability/taking-climate-action. Find out more about our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
  • As at 30 June 2025, total Group assets under management at Aviva Group were £419 billion and our estimated Solvency II shareholder capital surplus as at 30 September 2025 was £7.0 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
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SOURCE: AVIVA

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