Adyen Enters Indian Market with Local Payment Processing and Bengaluru Tech Hub

Adyen Enters Indian Market with Local Payment Processing and Bengaluru Tech Hub

(IN BRIEF) Adyen has expanded into India, receiving authorization from the Reserve Bank of India to operate as an Online Payment Aggregator. The expansion includes launching local payment processing capabilities and establishing a technology hub in Bengaluru. Adyen’s platform enables merchants to optimize transactions and offer a variety of local and global payment methods, positioning businesses for growth in India’s rapidly expanding digital market. The new tech hub will support local and global payment solutions, leveraging India’s tech talent to drive innovation.

(PRESS RELEASE) AMSTERDAM, 16-Aug-2024 — /EuropaWire/ — Adyen, the global payments platform trusted by leading businesses worldwide, has announced its official entry into the Indian market, following authorization from the Reserve Bank of India to operate as an Online Payment Aggregator. This expansion includes the launch of local payment processing capabilities and the establishment of a new technology hub in Bengaluru, marking a significant step in Adyen’s commitment to driving payment innovation in one of the world’s fastest-growing e-commerce markets.

With its local payment processing now live in India, Adyen enables merchants to optimize transactions domestically and across borders, providing a seamless payment experience tailored to the unique preferences of Indian consumers. This all-in-one platform simplifies the payment process, allowing businesses to focus on scaling their operations within India’s dynamic digital economy.

“The continued push for a Cashless India presents an opportunity for businesses to offer new customer journeys in the fastest growing e-commerce market in the world,” said Ingo Uytdehaage, Co-CEO, Adyen.

Adyen’s new technology hub in Bengaluru will play a crucial role in this expansion, positioning technical resources closer to local merchants and tapping into India’s robust tech talent pool. This hub will not only support payment products for the Indian market but also contribute to Adyen’s global platform, enhancing the company’s ability to deliver cutting-edge payment solutions worldwide.

“We are looking to help transform digital payments in India with our global full-stack solution and local payment processing capabilities, optimizing transactions so our merchants can focus on opportunities to scale in India,” said Aditya Khullar, Country Manager, India, Adyen. “We are committed to our merchants’ long-term growth as we steadily scale our presence in India.”

Adyen’s platform offers direct connections to major card schemes such as Visa, Mastercard, and Rupay, as well as local payment methods like UPI, ensuring that merchants can offer their customers a wide range of preferred payment options. By managing the entire payment flow, including gateway, risk management, and acquiring, Adyen simplifies operations for businesses, enabling them to meet customer expectations and accelerate their growth both in India and globally.

About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, and eBay. The grant of authorization from the Reserve Bank of India and launch of the technology hub in Bengaluru underlines Adyen’s continuous growth and expansion in the markets Adyen operates in.

Media Contact:

press@adyen.com

SOURCE: Adyen NV