Innovation and Craftsmanship Define Bang & Olufsen’s Centenary Vision for the Future of Sound

Innovation and Craftsmanship Define Bang & Olufsen’s Centenary Vision for the Future of Sound

(IN BRIEF) Bang & Olufsen is celebrating its 100th anniversary by focusing on enduring craftsmanship, timeless design, and sustainable luxury. Rather than reflecting solely on its rich history, the Danish audio brand is using the centenary to launch the next phase of innovation. New initiatives include bespoke offerings through the Atelier programme, the Recreated Classics remanufacturing line for heritage designs, and product sustainability milestones such as Cradle to Cradle Bronze certification for recent launches. The brand is further enhancing its global presence with new Culture Stores and immersive events in cities worldwide. Celebrations also include a design chronicle, The Book of Sound and Vision, and curated product collections, demonstrating that Bang & Olufsen’s legacy is as much about the future as it is about the past.

(PRESS RELEASE) STRUER, 17-Nov-2025 — /EuropaWire/ — Danish luxury audio brand Bang & Olufsen is celebrating 100 years of innovation, marking the milestone not as a reflection of the past but as the beginning of a bold new chapter. Since its founding in 1925 by Peter Bang and Svend Olufsen, the company has continuously redefined how sound and technology shape modern living. Today, that forward-looking ethos remains at the heart of the brand’s vision for its second century.

“Bang & Olufsen has always been more than sound – it’s about how technology can elevate people’s lives,” said Kristian Teär, CEO of Bang & Olufsen. “Our most cherished products are timeless in their beauty and functionality. They are made to be loved, repaired, and passed on, carrying stories across generations. That’s the legacy we honour as we move into the next 100 years.”

From its earliest radio innovations, including the pioneering ‘Eliminator’ in 1925 and the elegant Beolit 39 in 1938, to iconic achievements like the Beogram 4000 turntable and multiroom Beolink system, Bang & Olufsen has built a reputation for merging craftsmanship and technological artistry. Notably, recent innovations like the Beolab 90 speaker continue to set new standards with room-adaptive sound technology.

As it steps into its next century, Bang & Olufsen plans to deepen its focus on longevity, craftsmanship, and purposeful innovation. Its Atelier programme emphasizes bespoke finishes and limited editions, transforming each product into a deeply personal expression of the owner’s style, with exclusives like the Beolab 90 Titan Edition. Meanwhile, the Recreated Classics initiative gives historical products new life with modern performance upgrades, ensuring they remain relevant in contemporary homes.

Sustainability and circularity also form major pillars of this centennial strategy. Several new products— including the Beosound Premiere soundbar—hold Cradle to Cradle® Bronze certification, reinforcing the brand’s commitment to responsible luxury. Bang & Olufsen plans to expand this certification across its product lineup.

To commemorate the 100-year milestone, Bang & Olufsen is launching a global centenary program that includes immersive events in major cities like Copenhagen, Shanghai, London, and New York. The brand is also expanding its network of Culture Stores, publishing The Book of Sound and Vision in 2026, and offering behind-the-scenes tours of its birthplace in Struer.

“The greatest innovation is one that remains relevant, loved, and cherished,” Teär concluded. “Through craftsmanship elevated across generations, we’re opening the door to the next century of beautiful sound.”

For further information

Contact

Allan Fatum, Global Marketing
Email: afa@bang-olufsen.dk
Phone: +45 2965 0996

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@bangolufsen #BangOlufsen

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

SOURCE: Bang & Olufsen