Rise Point Capital invests in Run2Day; Robbert Cornelissen appointed CEO and shareholder.

Rise Point Capital invests in Run2Day; Robbert Cornelissen appointed CEO and shareholder.

(IN BRIEF) Rise Point Capital has acquired Dutch running retailer Run2Day, marking a new chapter for the nearly 30-year-old brand. The company, which operates 16 stores across the Netherlands through a mix of owned and franchised locations, will now be led by incoming CEO and co-shareholder Robbert Cornelissen. With more than two decades of experience in scaling and transforming businesses, Cornelissen aims to drive Run2Day’s growth by enhancing its retail network, improving customer experience, accelerating digitalization, and deepening community engagement. Former owner Ewout Braggaar expressed pride in Run2Day’s enduring “By Runners For Runners” ethos, while Rise Point Capital partner Sergio van Luijk emphasized the firm’s commitment to supporting companies with strong market positions and growth potential. The acquisition aligns with Rise Point Capital’s strategy of investing alongside experienced partners in niche market leaders across Europe.

Run2Day operates 16 stores throughout the Netherlands, combining company-owned locations with a franchise network. The company has been active for nearly thirty years and serves a broad running community with a focus on running products and services.

Robbert Cornelissen has over twenty years of experience in scaling companies and guiding organizations through transitions. “My mission is to build a healthier future by engaging behavior, systems, and leadership. I believe in the power of collaboration — with employees, franchise partners, customers, and brands. Only together can we truly make an impact and strengthen our position in the sports market.”

Rise Point Capital co-invests in small and mid-sized enterprises with established market positions and clear growth potential. “Run2Day has grown into a recognised player in the Dutch running market over recent years,” says Sergio van Luijk, Partner at Rise Point Capital. “We look forward to supporting Robbert and the team in the next phase. This aligns with our strategy of partnering with experienced co-investors to further develop companies that hold a strong position in their niche.”

Former owner Ewout Braggaar reflects proudly on his time at Run2Day. “I am grateful for the incredible journey I have shared with the team, our entrepreneurs, and our partners. Thanks to a true ‘By Runners For Runners’ mentality, we stand stronger than ever today.”

Looking ahead, Run2Day will continue strengthening its position in the running market. Under Cornelissen’s leadership, the focus will be on the store network, customer experience, digitalization, and community engagement. Run2Day will further invest in tools and services that help runners train, recover, and enjoy their sport.

About Run2Day
Run2Day (www.run2day.nl), based in Leusden and operating 16 stores across the Netherlands, is a specialized running retailer. The company sets itself apart through personalized service, expert advice, and close ties to the running community. Run2Day partners with major events, such as the Amsterdam Marathon and the Dam tot Damloop.

About Rise Point Capital
Rise Point Capital (www.risepointcapital.com), based in Amsterdam, co-invests in deal-by-deal buy-outs of resilient mid-market companies. In partnership with independent sponsors and experienced operators, the firm focuses on off-market transactions in specialist markets. Rise Point Capital is active in the Benelux, DACH region, the United Kingdom and the Nordics.

Contact Information

Sergio van Luijk
Partner bij Rise Point Capital
Email: info@risepointcapital.com
Phone: +31 20 259 5230

Website:

FAQs about Rise Point Capital’s Acquisition of Run2Day

1. Who acquired Run2Day?
Run2Day has been acquired by Rise Point Capital, an investment firm based in Amsterdam that co-invests in resilient mid-market companies across Europe.

2. What is Run2Day?
Run2Day is a leading running specialty retailer in the Netherlands, operating 16 stores through a combination of company-owned and franchise locations. The company is known for its personalized service, expert advice, and strong ties with the running community.

3. Who will lead Run2Day following the acquisition?
Robbert Cornelissen will take on the role of CEO and co-shareholder, leading the company into its next phase of growth.

4. What is Robbert Cornelissen’s background?
Cornelissen has over 20 years of experience in scaling businesses and managing organizational transitions. He emphasizes collaboration and aims to strengthen Run2Day’s market position through innovation and teamwork.

5. What changes can customers and franchisees expect under the new leadership?
The company plans to focus on enhancing its store network, improving customer experience, advancing digitalization, and strengthening community engagement, including support for runners with new tools and services.

6. What did the former owner, Ewout Braggaar, say about the acquisition?
Braggaar expressed gratitude for the journey shared with the Run2Day team, franchise partners, and customers, highlighting the company’s enduring “By Runners For Runners” spirit.

7. What is Rise Point Capital’s investment strategy?
Rise Point Capital focuses on co-investing in small and mid-sized enterprises with established market positions and strong growth potential. The firm partners with experienced co-investors and operators in niche markets across the Benelux, DACH region, the UK, and the Nordics.

8. How will this acquisition impact the running community in the Netherlands?
Run2Day will continue to strengthen its engagement with the Dutch running community through events like the Amsterdam Marathon and Dam tot Damloop, while expanding its services to help runners train, recover, and enjoy their sport more effectively.

SOURCE: Rise Point Capital