EDF to Acquire 40,000 Utilita Credit Customers in Strategic Agreement Supporting Growth of Smart Pay As You Go Energy Business

EDF to Acquire 40,000 Utilita Credit Customers in Strategic Agreement Supporting Growth of Smart Pay As You Go Energy Business

(IN BRIEF) Utilita Energy has reached an agreement for EDF to acquire over 40,000 of its credit customers, a transaction approved by Ofgem and set to take effect on 8 November 2025. The move aligns with Utilita’s strategy to focus on expanding its Smart Pay As You Go Energy business, while EDF enhances its credit customer portfolio with the addition of accounts supported by Utilita’s long-standing trading partner. Customers will experience no disruption to energy supply, with prices remaining stable through the current price cap period and all credit balances fully protected. Both companies highlighted their shared values of reliability, transparency, and innovation, positioning the deal as a step forward in customer service excellence and sustainable energy development.

(PRESS RELEASE) LONDON, 13-Oct-2025 — /EuropaWire/ — Utilita Energy has entered into a strategic agreement with EDF, the UK’s largest generator of zero-carbon electricity, under which EDF will acquire more than 40,000 of Utilita’s credit customers. The transfer, which has received approval from energy regulator Ofgem, will take effect on 8 November 2025.

The move marks a key step in Utilita’s strategy to focus on expanding and enhancing its Smart Pay As You Go Energy operations, an area where the company continues to hold a leading position in the UK energy market. For EDF, the acquisition strengthens its position as a customer-centric supplier with a growing base of credit customers who will now gain access to EDF’s diverse tariff offerings, competitive rates, and extensive customer service expertise.

Under the terms of the agreement, affected customers will experience a smooth and uninterrupted transition. Energy supplies will continue without disruption, and current prices will remain unchanged throughout the existing price cap period. Customers will receive direct communication from EDF in the coming days with full details and guidance on the transfer process. All existing credit balances will remain protected.

“Our partnership with EDF, which began in August 2024, continues to evolve positively as we share a commitment to transparency, innovation, and delivering value to customers,” said Bill Bullen, CEO of Utilita Energy. “We believe this particular group of customers will be better served by a supplier that specialises in credit accounts. This decision allows Utilita to stay focused on advancing our Smart Pay As You Go model, maintaining our role as a pioneer in this area for the long term. I’d like to personally thank our customers for their loyalty and assure them they’re moving to EDF — a trusted brand that upholds the same high standards of service.”

Philippe Commaret, Managing Director of EDF Customers, commented: “We’re delighted to welcome these new customers to EDF. This agreement further demonstrates our long-term dedication to providing reliable, customer-first energy solutions. Backed by our strong Trustpilot rating, customers can feel confident that their transfer will be seamless and their energy needs fully supported.”

The transaction underscores both companies’ shared goal of strengthening the UK’s energy resilience through innovation, customer care, and a continued transition toward cleaner, smarter energy systems.

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SOURCE: EDF