New Holland Teams Up with META Group to Deliver Advanced Farming Solutions in Uganda

New Holland Teams Up with META Group to Deliver Advanced Farming Solutions in Uganda

(IN BRIEF) New Holland has appointed META Plant & Equipment Uganda Ltd, part of the META Group’s pan-African dealership network, as its official distributor in Uganda. META Group, active in seven countries since 2011, offers agricultural, construction, and material-handling equipment with comprehensive after-sales support, aiming to enhance client efficiency and reduce ownership costs. Recognizing agriculture’s vital role in Uganda’s economy—anchored by exports like coffee and tea—New Holland will provide its complete machinery range, from fuel-efficient TT Series tractors to high-horsepower units and TC Series harvesters. Business Director Özkan Eren highlighted this step as key to maintaining New Holland’s leadership, while META Group CEO Andrew Fimister emphasized the opportunity to boost Uganda’s agricultural growth and solidify the brand’s standing.

(PRESS RELEASE) LONDON, 1-Aug-2025 — /EuropaWire/ — New Holland announces that META Plant & Equipment Uganda Ltd—part of the pan-African META Group—has been named its exclusive distributor in Uganda. This collaboration highlights New Holland’s dedication to delivering top-tier support and introducing advanced mechanization solutions aimed at elevating local agricultural productivity.

Founded in 2011, META Group operates machinery dealerships across seven African nations, providing equipment for farming, construction, and material handling, alongside robust after-sales services. By maximizing equipment uptime and operational efficiency, META Group helps clients reduce total ownership costs and improve profit margins.

Agriculture remains Uganda’s economic cornerstone, underpinning both livelihoods and export revenues through commodities like coffee, cotton, and tea. Fertile soils and abundant natural resources offer tremendous growth potential for the sector.

To meet the diverse needs of Ugandan farmers, New Holland will supply its full product lineup—ranging from TT Series tractors, which balance power with fuel efficiency, to versatile TD Straddle tractors; TS6 and 10S models for land preparation, cultivation, and transport; high-horsepower workhorses for large-scale operations; and reliable TC Series combine harvesters tailored to mixed and small-scale farms.

Özkan Eren, Business Director for New Holland Middle East & Africa, commented,

“Partnering with META Plant & Equipment Uganda Ltd underscores our unwavering commitment to Uganda’s agricultural community. We aim to reinforce New Holland’s position as the leading machinery brand by ensuring farmers have access to exceptional products and support.”

Echoing this enthusiasm, Andrew Fimister, CEO of META Group, said,

“We are honored to represent New Holland in Uganda. Agriculture is pivotal to the nation’s journey toward middle-income status, and we look forward to empowering farmers with world-class machinery and service, strengthening the brand’s reputation both locally and worldwide.”

Media Contact:

Sevgin Duman
New Holland Marketing and Communications Middle East Africa
Turkey
email: Sevgin.duman@cnhind.com
Tel: +90212 346 0202
Tel: +90530 1596526

SOURCE: CNH Industrial N.V.