Zalando launches Insider’s Edit with Isamaya Ffrench sharing viral celebrity looks and curated beauty picks

Zalando launches Insider’s Edit with Isamaya Ffrench sharing viral celebrity looks and curated beauty picks

(IN BRIEF) Zalando has launched the second edition of its Insider’s Edit beauty series, spotlighting celebrity make-up artist and brand founder Isamaya Ffrench. Known for her creative and experimental approach to beauty, Ffrench shares her top product recommendations available on Zalando alongside a tutorial combining three of her iconic celebrity looks for Charli XCX, Gabriette, and Julia Fox. Her Edit is supported by a themed make-up Board, encouraging beauty enthusiasts to experiment confidently with professional techniques. The series follows the debut edition with skin expert Sophie Carbonari and reflects Zalando’s broader strategy to grow its lifestyle offering and establish itself as a unified European platform for fashion, beauty, and lifestyle products.

(PRESS RELEASE) BERLIN, 2-Sep-2025 — /EuropaWire/ — Zalando has unveiled the second installment of its Insider’s Edit, featuring renowned make-up artist and brand founder Isamaya Ffrench. The series, designed to provide educational content and beauty inspiration, showcases expert-led insights and exclusive product recommendations. Ffrench’s Edit combines her artistry with curated tips to empower customers to experiment confidently with new looks.

In this edition, Ffrench shares her top Zalando beauty picks alongside an exclusive soft grunge tutorial, recreating three of her viral celebrity looks: Charli XCX’s Met Gala smoky eye, Gabriette’s contoured base, and Julia Fox’s bold dark lip. Filmed in a tea room setting, the tutorial goes beyond technique by offering personal stories and the creative process behind her artistry.

With a career that began in theatrical make-up and body art, Ffrench has contributed to Vogue, DAZED, i-D, W, System, and Beauty Papers, while also developing lines for Louboutin, YSL, and Tom Ford before launching her own experimental brand, ISAMAYA. Known for her bold, boundary-pushing approach, she continues to redefine beauty as a form of self-expression.

Her curated Edit includes product recommendations available on Zalando and is supported by a new inspirational make-up Board, a feature that highlights themed product assortments and styling ideas. This reflects Zalando’s vision of blending inspiration with practical tools to guide beauty enthusiasts on their personal journeys.

Isamaya Ffrench commented: “With Zalando, I’ve curated an Edit full of make-up bag staples and tips that beauty lovers can get really playful with at home. Our collaboration highlights beauty as a creative avenue to explore, express and celebrate what’s uniquely you without limits.”

Virginie Duigou, Head of Beauty Buying at Zalando, added: “Blending expertise, artistry, and connection with customers, Isamaya brings everything our Insider’s Edit needs to inspire confidence and creativity.”

Earlier this year, Zalando launched the first Insider’s Edit with Sophie Carbonari, focusing on skincare routines. Together, these collaborations form part of Zalando’s strategy to make beauty a tool of discovery and empowerment, reinforcing its ambition to become a pan-European destination for fashion, beauty, and lifestyle.

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 52 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. On 11 July 2025, Zalando successfully closed its strategic combination with Hamburg-based ABOUT YOU, allowing both companies to serve customers and partners across Europe even better. ABOUT YOU’s operations add scale and complementary capabilities, fully aligning with Zalando’s ecosystem strategy.

Media Contact:

Corporate Communications
press@zalando.com

SOURCE: Zalando