Ticketing Leader CTS EVENTIM Appoints Industry Veteran Thorsten Schäffler to Drive B2B and B2C Product Innovation

Ticketing Leader CTS EVENTIM Appoints Industry Veteran Thorsten Schäffler to Drive B2B and B2C Product Innovation

(IN BRIEF) CTS EVENTIM has appointed Thorsten Schäffler as Chief Product Officer beginning 16 July 2025. Schäffler will manage all B2B and B2C product lines and advance the company’s overarching product strategy, with a strong emphasis on employing generative AI for enhanced data analysis and predictive models. This initiative aims to offer promoters more precise decision-making tools and to enrich fan experiences through improved recommendation marketing. Schäffler holds an International Business degree from Reutlingen University, an MBA from Tecnológico de Monterrey, and a PhD from WHU. His career spans roles at Boston Consulting Group, Westwing, Flix—where he scaled product and tech operations—and most recently as Chief Digital Product Officer at Enpal. He reports to CTO Karel Dörner, who praised his expertise in digital strategy and AI-driven innovation. Schäffler expressed enthusiasm for developing new solutions that maximize promoter potential and guide fans in the dynamic live-entertainment sector.

(PRESS RELEASE) HAMBURG, 24-Jun-2025 — /EuropaWire/ — CTS EVENTIM— Europe’s leading ticketing and live-entertainment provider and second-largest globally—has named Thorsten Schäffler as Chief Product Officer, effective 16 July 2025. In this capacity, Schäffler will oversee the full spectrum of B2B and B2C product portfolios and refine the Group’s unified product strategy. A central element of his mandate is to harness generative AI for deeper data insights and predictive modeling—empowering promoters with sharper analytics for strategic decisions. Concertgoers can also look forward to a more seamless experience, with enriched recommendation engines and other customer-centric enhancements. Schäffler will report directly to CTO Karel Dörner.

Schäffler brings a distinguished academic and professional pedigree to CTS EVENTIM. He studied International Business at Reutlingen University and earned an MBA from Tecnológico de Monterrey, followed by a PhD in cooperation management from WHU – Otto Beisheim School of Management in 2014. He launched his career at Boston Consulting Group in Munich, steering strategy, process, and data-driven transformations. After a tenure at Westwing, Schäffler joined Flix in 2015 as Vice President Online Product, where he was instrumental in scaling its product and technology divisions. Most recently, he served as Chief Digital Product Officer at Enpal, Europe’s fast-growing solar-energy market leader.

Karel Dörner, CTO of CTS EVENTIM, commented, “I’m delighted to welcome Thorsten to the EVENTIM family. His proven track record in digital product strategy and his innovative use of generative AI will accelerate our ability to turn ideas into tangible, customer-focused solutions. With his leadership, we’ll reinforce and expand our position on the global stage.”

Schäffler added, “I’m grateful for the trust placed in me by Karel and the Executive Board. Building on CTS EVENTIM’s robust technology foundation, my team and I will craft new products and services that boost promoter efficiency and deliver even more personalized guidance to fans navigating the expanding live-entertainment landscape.”

ABOUT CTS EVENTIM

CTS EVENTIM is the number one provider of ticketing services in Europe and number two in the world. Over 300 million tickets per year are marketed using the Company’s systems – through mobile/online portals and physical box offices. According to Pollstar’s global rankings for 2024, the EVENTIM Group is the second-biggest promoter in the world. In addition, CTS EVENTIM operates some of Europe’s most renowned venues. CTS Eventim AG & Co. KGaA (ISIN DE 0005470306) has been listed on the stock exchange since 2000 and is a member of the MDAX segment. In 2024, the Group generated revenue of EUR 2.8 billion across more than 25 countries.

Media Contacts:

MEDIA RELATION:

Christian Colmorgen
Vice President Corporate Communications
christian.colmorgen@eventim.de

INVESTOR RELATION:

Marco Haeckermann
Vice President Corporate Development & Strategy
marco.haeckermann@eventim.de

SOURCE: CTS EVENTIM