Symrise Boosts Innovation Capabilities in Northern China with Expanded Beijing R&D Hub

Symrise Boosts Innovation Capabilities in Northern China with Expanded Beijing R&D Hub

(IN BRIEF) Symrise has opened an expanded Sales and R&D hub in Beijing to better serve the growing food and beverage market in Northern China. The 800 sqm facility includes advanced laboratories for beverage, dairy, culinary, and snack applications, designed to accelerate innovation and customer collaboration. This strategic expansion strengthens Symrise’s market presence and its ability to deliver tailored, high-quality products to Chinese consumers.

(PRESS RELEASE) HOLZMINDEN, 17-Aug-2024— /EuropaWire/ — Symrise has officially opened an expanded Sales and R&D hub in Beijing, marking a significant investment in its commitment to serving the rapidly growing food and beverage market in Northern China. The newly enhanced facility, which covers 800 square meters, is designed to boost research and development capabilities, enabling Symrise to deliver innovative, market-tailored solutions with greater speed and efficiency.

The new Beijing hub features state-of-the-art laboratories dedicated to beverage, dairy, culinary, and snack applications, alongside modern office spaces. This expansion is strategically positioned to address the diverse and evolving tastes of Chinese consumers, particularly in response to the increasing demand driven by the country’s rising middle class and urbanization.

Walter Ribeiro, Global President of Food & Beverage at Symrise, highlighted the importance of this expansion: “China is a critical market for Symrise, with its dynamic consumer base and rapidly growing demand for high-quality food and beverage products. By expanding our R&D capabilities in Beijing, we are reinforcing our commitment to innovation and customer collaboration in this key region.”

The 800 sqm facility includes 400 sqm of advanced laboratory space, 250 sqm of office areas, and 150 sqm of administration rooms. Each lab is equipped with specialized workstations and evaluation rooms tailored to different product categories, ensuring that Symrise can meet local preferences and respond swiftly to market trends.

Robert Marti, VP North Asia, Food & Beverage at Symrise, added: “This new facility not only enhances our ability to innovate but also deepens our relationships with local food and beverage producers. Our expanded presence in Beijing will allow us to deliver a broader range of high-quality products, ultimately driving customer satisfaction and loyalty.”

In addition to strengthening its R&D capabilities, the Beijing hub complements Symrise’s main laboratory in Shanghai, ensuring continuous support and resource optimization across China. The modern design of the facility provides a flexible and efficient working environment, incorporating elements that reflect local culture.

Symrise’s expansion in Beijing is a strategic move to solidify its market presence in Northern China. By investing in this facility, the company is well-positioned to drive growth and innovation in the region, offering tailored solutions that meet the needs of its customers and consumers.

About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food. Its sales of approximately € 4.7 billion in the 2023 fiscal year make Symrise a leading global provider.
Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more

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Media Contact:

Bernhard Kott
Phone: +49 55 31 90-1721
Email: bernhard.kott@symrise.com

Christina Witter
Phone: +49 55 31 90-2182
Email: christina.witter@symrise.com

SOURCE: Symrise