Swedbank Acquires Digital Mortgage Specialist Stabelo to Reach Younger, Tech-Savvy Borrowers

Swedbank Acquires Digital Mortgage Specialist Stabelo to Reach Younger, Tech-Savvy Borrowers

(IN BRIEF) Swedbank will acquire Stabelo, a fully digital mortgage credit institution, to expand its mortgage offerings and reach new customer segments. Stabelo’s technology-driven processes and partnership distribution complement Swedbank’s existing capabilities. The initial price tag is SEK 350 million, with adjustments based on performance through 2028. Stabelo will retain its brand identity and leadership under CEO Hampus Brodén, with its roughly 30 employees joining forces with Swedbank. The move is designed to tap into untapped markets—particularly younger, digital-first borrowers—and is pending regulatory clearance.

(PRESS RELEASE) STOCKHOLM, 2-Jul-2025 — /EuropaWire/ — Swedbank is set to bolster its mortgage operations and broaden its customer offerings through the acquisition of the mortgage credit institution Stabelo. By integrating Stabelo’s complementary brand, advanced digital platform, and new mortgage distribution channels, Swedbank aims to capture additional segments of the housing finance market.

Stabelo, founded in 2016, has established itself with fully digital mortgage origination and servicing, operating both independently and via partner networks to reach target audiences that present significant growth opportunities for Swedbank.

Tomas Hedberg, Deputy CEO of Swedbank, explains: “Adding Stabelo to our family opens doors to engage with new demographics—particularly younger, digitally focused borrowers—while leveraging Swedbank’s financial strength and expertise to expand an already recognized brand.”

The deal carries an initial purchase price of SEK 350 million, with the final consideration to be adjusted based on Stabelo’s performance through 2028. Stabelo’s team of around 30 employees will remain intact and continue operating under their existing brand, with Hampus Brodén remaining as CEO.

Hampus Brodén, CEO of Stabelo, comments: “Today marks a thrilling milestone for Stabelo and our entire team. With Swedbank as our owner, we’ll be able to deliver an even stronger mortgage proposition to both new and existing customers.”

This transaction is subject to regulatory approvals.