SWAROVSKI CRYSTALLIZED™ is delighted to present the stunning creative results of a new partnership with actor, model, singer, and now, jewelry designer Zoë Isabella Kravitz

SWAROVSKI CRYSTALLIZED™ UNVEILS AN EXCITING NEW
COLLABORATION WITH ZOË ISABELLA KRAVITZ FOR
SPRING/SUMMER 2013

15-3-2013 — /europawire.eu/ — SWAROVSKI CRYSTALLIZED™ is delighted to present the stunning creative results of a new partnership with actor, model, singer, and now, jewelry designer Zoë Isabella Kravitz. Her début jewelry collection, made with SWAROVSKI ELEMENTS, will be launched in March 2013. It will be available exclusively at the SWAROVSKI CRYSTALLIZED™ concept stores in New York and London; at in-store boutiques in Swarovski Innsbruck, Swarovski Vienna, and Swarovski Kristallwelten in Wattens as well as at the Cadenza Store in Innsbruck.

At just 23, Brooklyn-based Zoë Isabella Kravitz is known for her work across film, music and fashion. An accomplished actor with fourteen films to her name, she also fronts the band Elevator Fight, models for flagship and indie magazines, and is the face of various ad campaigns.

Now, in partnership with SWAROVSKI CRYSTALLIZED™, she is adding jewelry designer to her impressive resume with a nine-piece capsule collection. Made with precision and flair, these are free-spirited, beautifully crafted pieces. Designed around the simple shades of sky blue and silver made famous by traditional Native American jewelry, Kravitz’s pieces are stunning, bold expressions that incorporate the colors of her birthstones—turquoise
and tanzanite—set off with Caribbean Blue Opal and sparkling SWAROVSKI ELEMENTS.

Describing the collection Zoe says “I found inspiration in native earthy colors with a little bit of sparkle. The beautiful lights and colors reflected in the Swarovski crystals reminded me of colors you see when the sun is shining on a pool of water. I was inspired by the juxtaposition of the earthy tones of a forest and the beautiful colors of crystals I wanted my earrings to be a combination of those two – earthy tones and beautiful crystals.”

The three styles of bracelet and four necklaces are finished with a delicate leaf shape engraved with Zoë Isabella Kravitz’s signature. Together with the earrings and ring, these pieces can be mixed and matched, giving a look of effortless elegance and laid-back tribal charm.

Part rocker and part metropolitan hippy, with a whimsical vintage appeal, the exclusive Zoë Isabella Kravitz capsule collection for SWAROVSKI CRYSTALLIZED™ is a stylish echo of all the influences that have shaped her incomparable taste and personal style.

About SWAROVSKI CRYSTALLIZED™
Swarovski announces its innovative retail concept store, SWAROVSKI CRYSTALLIZED™, offering exquisite jewelry and accessories collections created by renowned international designers and made with SWAROVSKI ELEMENTS. Thanks to its trend expertise in the fashion and jewelry arenas, SWAROVSKI CRYSTALLIZED™ is ideally placed to curate and showcase sparkling designer collections alongside its own customizable jewelry line
and an extensive range of loose SWAROVSKI ELEMENTS in a super-chic Library of Light. The inspirational stores, each of which features a SWAROVSKI CRYSTALLIZED™ café and exhibition area, are situated in London, Shanghai, New York City, and at in-store boutiques in Swarovski Kristallwelten in Wattens, Swarovski Innsbruck, and Swarovski Wien.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100
employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

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