Protergia Launches Protergia Picasso to Revolutionize Greece’s Energy Market with Fixed Monthly Payments

Protergia Launches Protergia Picasso to Revolutionize Greece’s Energy Market with Fixed Monthly Payments

(IN BRIEF) Protergia, Greece’s largest private energy provider, has launched Protergia Picasso, a game-changing electricity product offering consumers the ability to pay a fixed monthly rate for their electricity bill over a year. This new product reflects Protergia’s rebranding around customer-centricity and innovation. Available to both residential and small business customers, Protergia Picasso allows users to select a payment plan that aligns with their annual energy consumption. The launch was announced during a special event and highlights Protergia’s commitment to transforming how energy is consumed and managed. With a steady market share growth, Protergia continues to set the standard in customer trust and service.

(PRESS RELEASE) ATHENS, 27-May-2025 — /EuropaWire/ — Protergia, the largest private energy provider in Greece and an essential part of METLEN, is revolutionizing the energy market with the launch of its innovative new electricity product: Protergia Picasso.

For the first time in Greece, consumers can take full control of their energy budget by choosing a fixed monthly payment for their electricity bills for an entire year. This new approach provides consumers with complete predictability, ensuring they know exactly what they will pay each month without any surprises.

This milestone follows Protergia’s major rebranding and strategic shift just one year ago, which focused on two core principles: customer-centricity and innovation. Protergia Picasso is a direct result of this transformation, offering a fresh energy experience while maintaining the reliability and trust that Protergia is known for.

Yiannis Kalafatas, Chief Executive Director of Energy at METLEN, expressed his excitement during the Protergia Picasso launch: “Protergia Picasso is a groundbreaking product, unlike anything else in Greece, and to my knowledge, across Europe. It allows the customer to choose a fixed amount to pay each month for a full year, ensuring transparency and control over energy costs. This is a historic first where the consumer can make an informed decision and know the outcome from the start.”

What is Protergia Picasso?

Protergia Picasso is a pioneering electricity product that offers residential and small business customers (up to 25kVA) the ability to select a tailored plan based on their expected annual energy consumption. There are nine options for residential customers and nine for small business customers, allowing them to choose the plan that best suits their needs.

How It Works:

Customers can select the plan that best aligns with their consumption profile. The monthly payments are fixed and transparent, with no unexpected charges. The fixed amount covers all electricity-related costs, excluding third-party fees such as municipal taxes or public broadcasting fees, which vary by region.

At the end of the 12-month period, a settlement will take place:

• If the customer consumed less than expected, they will receive a credit for the difference.
• If the customer consumed more, the excess will be prorated, with flexible payment options available for settlement.

The concept ensures that, regardless of consumption levels, customers are always in control of their energy expenses.

Konstantinos Vouzas, Executive Director of M Energy Customer Solutions at METLEN, highlighted Protergia’s customer-focused approach: “A year ago, we committed to transforming energy, and with Protergia Picasso, we are taking customer-centricity to the next level by providing stability and safety for our customers.”

The product was introduced on May 26 during a special event held at Aigli Zappeion, attended by journalists and key players in Greece’s energy sector.

Vivian Bouzali, Chief Corporate Affairs & Communication Officer of METLEN, emphasized the significance of the product launch: “This isn’t just another product release; it’s a breakthrough moment in how we manage and experience energy. With innovative technologies and a customer-first model, we are building stronger, more meaningful relationships with energy.”

The unveiling of Protergia Picasso comes at a time when Protergia has experienced substantial growth, surpassing a 21% market share and serving over 600,000 customers. Despite fierce competition, Protergia continues to stand out by prioritizing trust and innovation in its customer relationships.

Media Contact:

T: +30 210-6877300
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E: info@metlengroup.com

SOURCE: Metlen Εnergy & Metals