Tag Archives: smartphone users

Experian Marketing Services whitepaper identifies big opportunities for mobile marketers in China’s base of smartphone users expected to be 500M by year-end 2013

Smartphones have become a preferred tool to make a purchasing decision. A new Experian whitepaper reveals that 36 per cent of marketers have already tested or successfully used mobile tactics in their programs to reach target audiences.  Shanghai, China, 26-7-2013 … Read the full press release