(IN BRIEF) Zalando has appointed Lily Collins as its first-ever global brand ambassador in a year-long partnership spanning campaigns, curated fashion edits and appearances tied to major moments in the fashion calendar. Launching with the Spring/Summer 2026 campaign, the collaboration … Read the full press release
Posted in Apparel, Fashion & Beauty, Berlin, Germany, Management, Marketing, News, Retail
Tagged brand collaboration, celebrity partnership, consumer engagement, curated edits, digital commerce, Emily in Paris, European fashion retail, fashion marketing, Global Brand Ambassador, James Rothwell, lifestyle branding, Lily Collins, online fashion destination, Spring Summer 2026 campaign, style inspiration, What Do I Wear platform, Zalando, Zalando Appoints Lily Collins as First Global Brand Ambassador to Lead 2026 Style Campaigns Across Europe, Zalando Expands Creative Platform with Year Long Collaboration Featuring Actress and Author Lily Collins
(IN BRIEF) Zalando and Diane von Furstenberg announce an exclusive partnership that positions Zalando as the sole European retailer for the brand, making DVF designs, including the iconic wrap dress, available to millions of customers across 25 markets. The collaboration … Read the full press release
Posted in Apparel, Fashion & Beauty, Berlin, Business, Financial, Germany, Industrial, Internet & Online, Investment, Management, Marketing, News, Retail, Technology
Tagged Diane von Furstenberg, digital storytelling, DVF, empowering fashion, European fashion retail, European retail, exclusive partnership, fashion collaboration, fashion design, luxury fashion, partnership, wrap dress, Zalando, Zalando innovation, Zalando marketing
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