Tag Archives: Beyond the game The new era of AI-powered sports engagement

Capgemini Report Shows AI Dominates Sports Data While Fans Seek Authentic Live Thrills

Posted on 1, July 2025 by

(IN BRIEF) The Capgemini Research Institute’s latest report finds that AI and generative AI have become the go-to sources for sports information, preferred by 54 percent of fans and trusted by 59 percent. A majority (67 percent) want a unified … Read the full press release →

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