New Sustainability Analysis Shows Vattenfall Outpacing Market in Climate Trust Growth

New Sustainability Analysis Shows Vattenfall Outpacing Market in Climate Trust Growth

(IN BRIEF) A new sustainability analysis based on long-term data from the Sustainable Brand Index identifies Vattenfall as a leading example of how consumer trust in sustainability can be built and strengthened over time. The Strategic Brand Radar shows that trust in Vattenfall is growing significantly faster than the market average, placing the company among those with the strongest positive sustainability trends in Sweden. The recognition highlights Vattenfall’s consistent focus on fossil-free energy, its role in driving the energy transition, and the integration of sustainability into its core business strategy as key factors behind its growing public confidence.

(PRESS RELEASE) STOCKHOLM, 15-Jan-2026 — /EuropaWire/ — Vattenfall has been highlighted as a leading example of how companies can build and strengthen consumer confidence around climate change, according to a new sustainability analysis. The findings show that trust in Vattenfall is increasing at a significantly faster pace than the market average, reinforcing the company’s position as a long-term leader in sustainability and the energy transition.

The assessment is based on The Strategic Brand Radar, which analyzes data from the Sustainable Brand Index collected between 2011 and 2025. The long-term study identifies Vattenfall as one of Sweden’s strongest cases of sustained improvement in consumer trust related to sustainability efforts. Rather than focusing on short-term performance, the analysis examines which organizations have consistently developed their sustainability positioning over time.

According to the analysis, Vattenfall stands out for its ability to reverse public perception and build confidence through a combination of ambition and concrete action. Its trust curve shows one of the strongest positive developments in the entire dataset, significantly outperforming the broader market. This trend reflects Vattenfall’s consistent and visible commitment to fossil-free energy and its role in driving the energy transition forward.

Vattenfall has also been named Sweden’s most sustainable energy company by the Sustainable Brand Index for four consecutive years. While those annual rankings highlight current leadership, the Strategic Brand Radar places emphasis on durability and progress, identifying companies that have successfully maintained momentum and credibility in sustainability over more than a decade.

The recognition underscores that sustainability is embedded at the core of Vattenfall’s business strategy. By consistently advancing fossil-free solutions and integrating sustainability into its commercial operations, the company has strengthened public trust while contributing to climate goals in a profitable and scalable way. This long-term approach has positioned Vattenfall as a trusted actor in the transition toward a more sustainable energy system.

The Sustainable Brand Index is Europe’s largest independent sustainability-focused brand study and is conducted annually across the Nordic countries, the Netherlands, and the Baltic states, providing a broad and comparative view of how sustainability perceptions evolve over time.

More information about The Strategic Brand Radar here.

For more information, please contact:

Julia Westerberg
julia.westerberg@vattenfall.com

Press office:

Press office
+46 8 739 50 10

SOURCE: Vattenfall