Morrisons Turns One in Four Trolleys and Fixtures Yellow to Fund Marie Curie Through “Every Pack Gives Back”

Morrisons Turns One in Four Trolleys and Fixtures Yellow to Fund Marie Curie Through “Every Pack Gives Back”

(IN BRIEF) Morrisons has dipped one in four baskets, trolleys, café chairs, and even parking spots in daffodil yellow to raise awareness that a quarter of UK patients die without adequate end‑of‑life care. The supermarket’s “Every Pack Gives Back” campaign runs in‑store now and online from 4 August to 28 August: hundreds of yellow‑branded products—such as Innocent juice, Pampers nappies, Morrisons sandwiches and London Essence tonic—will trigger donations to Marie Curie with each purchase. Additional fundraising activities include a branded delivery van, a yellow Bag for Life, in‑store events, volunteer collections, and More Card point conversions. Since November 2024, Morrisons and its customers have raised £2.6 million for Marie Curie. The retailer is committed to raising £15 million by October 2027 to fund hospice care, nursing services, and community support.

(PRESS RELEASE) BRADFORD, 28-Jul-2025 — /EuropaWire/ — Morrisons has turned one in four of its baskets, trolleys, café chairs—and even car parking bays—daffodil yellow to spotlight the fact that 25 percent of people in the UK die without the end‑of‑life care they deserve. This bold visual comes as the supermarket launches its “Every Pack Gives Back” campaign: for every specially marked product sold in‑store from today (and online from 4 August through 28 August), Morrisons and its brand partners will donate a share of the sale price to Marie Curie, the UK’s leading end‑of‑life charity.

Over 300 promotional items—ranging from Innocent Orange Juice and Pampers Nappies to Morrisons food‑to‑go sandwiches and London Essence Indian Tonic Water—will carry distinctive yellow packaging or a bespoke “Every Pack Gives Back” badge so customers can easily identify which purchases generate donations. A selection of these products will be featured in the Seasonal Aisle from 4 August.

Beyond yellow‑themed merchandise, Morrisons will roll out a Marie Curie‑branded delivery van, sell a limited‑edition yellow Bag for Life, host in‑store fundraising events, and operate volunteer‑led collections throughout August. The supermarket’s More Card loyalty app and website will also turn yellow, prompting members to convert points into £1 increments for Marie Curie donations.

Since partnering with Marie Curie in November 2024, Morrisons and its customers have already raised £2.6 million through events, collections, and colleague challenge activities such as the London Marathon and Hadrian’s Wall trek. Through “Every Pack Gives Back,” Morrisons aims to contribute to its £15 million fundraising target by October 2027, funding hospice enhancements, nursing services, and vital support for families facing end‑of‑life care challenges.

David Scott, Corporate Affairs Director at Morrisons, said, “Turning one in four of our baskets and other fixtures yellow is a striking way to spark a nationwide conversation about end‑of‑life care. By buying an ‘Every Pack Gives Back’ product, our customers will directly support Marie Curie’s mission to ensure that no one dies alone or without the care they need.”

Matthew Reed, Chief Executive at Marie Curie, added, “Demand for end‑of‑life services is rising, and too many families still miss out on essential care. Thanks to Morrisons and its customers, we can expand hospice and nursing support so more people receive compassionate care wherever they live.”

Media Contact:

Tel: 0345 611 5000
email: pressoffice@morrisonsplc.co.uk

SOURCE: Morrison