Morrisons Launches Club 60 with £6 Breakfast and £10 Meal Deal for Over-60s

Morrisons Launches Club 60 with £6 Breakfast and £10 Meal Deal for Over-60s

(IN BRIEF) Morrisons has launched Club 60, an exclusive café offer for customers aged 60 and over, across its 344 in-store cafés. Club 60 members can enjoy a Small Breakfast with a refillable hot drink for £6 or an Afternoon Meal Deal—fish & chips, bread and butter, cake, and a hot drink—for £10. The scheme targets older adults facing financial pressures, providing social dining at budget-friendly prices. To access the discounts, eligible guests simply inform café staff of their age when ordering; outlets and hours are listed on the Morrisons website.

(PRESS RELEASE) BRADFORD, 8-Jul-2025 — /EuropaWire/ — Morrisons today introduces “Club 60,” a new café loyalty initiative designed to stretch the pensions of customers aged 60 and over. Available immediately in all 344 Morrisons Cafés nationwide, Club 60 members can enjoy a Small Breakfast—complete with sausage, bacon, fried egg, hash brown, Heinz Baked Beanz, toast and butter, plus any refillable hot drink—for just £6 (saving up to £2.50). From midday onward, they can also choose the £10 Afternoon Meal Deal, featuring classic fish & chips, bread and butter, a slice of cake, and a hot drink (a saving of up to £3.25).

Morrisons Cafés, celebrated as one of the UK’s top affordable dining spots, serve as vital community hubs. With nearly half of older adults cutting back on social outings due to tighter budgets, Club 60 aims to offer both value and companionship over a comforting meal. “We understand that many older customers are feeling the financial pinch,” says Chris Strong, Senior Café Trader at Morrisons. “Club 60 is our way of providing a friendly environment where guests can enjoy hearty food without worry.”

To redeem the offers, diners simply need to mention they’re over 60 to a café colleague when ordering. For locations and opening times, visit the Morrisons store finder.

Media Contact:

pressoffice@morrisonsplc.co.uk

SOURCE: Morrison Supermarkets