(IN BRIEF) Škoda Auto is providing 32 fully electric and plug-in hybrid vehicles to support the 2025 Tour de France Femmes avec Zwift, the longest and most demanding edition in the race’s history. From 26 July to 3 August, 154 … Read the full press release
Posted in Automotive, Czech Republic, France, Industrial, Marketing, Sports, Technology
Tagged A.S.O., Châtel, cycling sponsorship, electrified fleet, Elroq Respectline, Enyaq, Gravel World Championships, green jersey, Liège–Bastogne–Liège, L’Etape Czech Republic, Marion Rousse, Martin Jahn, Mountain Bike World Championships, Paris–Roubaix, plug-in hybrid, Prima Cup, Road Classics, ŠKODA AUTO, ŠKODA Design, sustainable mobility, Tour de France Femmes avec ZWIFT, UCI, vannes, Vuelta a España, WeLoveCycling.com
(IN BRIEF) AF Bygg Väst, part of AF Gruppen Sweden, won a SEK 215 million (excl. VAT) contract to build a five-storey, 6,750 m² multi-sports hall in Slottsskogen, Gothenburg. Commissioned by the City’s Sports and Associations Administration, the project will … Read the full press release
Posted in Business, Construction, Environment, Financial, Government, Industrial, Infrastructure & Utilities, Investment, Management, Marketing, News, Norway, Sports, Sweden, Technology
Tagged AF Bygg Väst, AF Gruppen Sweden, Bård Frydenlund, City of Gothenburg Sports and Associations Administration, construction contract, five storeys, multi-sports hall, partnership, Public Infrastructure, Slottsskogen Gothenburg, sports community, Sweden construction industry
(IN BRIEF) Viaplay and TV 2 have established a rights‑sharing partnership to simulcast each other’s football content in Norway. Beginning this autumn, more than 3,000 games—including top European leagues, national cups, and UEFA competitions—will be available on both Viaplay and TV 2 Play. … Read the full press release
Posted in Business, Entertainment, Financial, Government, Industrial, Investment, Management, Marketing, Media, News, Norway, Sports, Sweden, Technology
Tagged 000 matches, 3, Autumn 2025, Bundesliga, Carabao Cup, dedicated football package, FA Cup, football partnership, Kenneth Andresen, LaLiga, Ligue 1, market collaboration, Norway, Olav T. Sandnes, partnership, rights sharing, Toppserien, TV 2, TV 2 Play, UEFA Conference League, UEFA Europa League, Viaplay, winter 2025/26
(IN BRIEF) On 13 July in Winchester, ABP Southampton’s team completed the Pedal, Paddle, Pace Triathlon amid record heat, raising over £4,500 for the Hampshire and Isle of Wight Air Ambulance. Will Jeffery lauded the team’s resilience and community focus, while Judith Stephens … Read the full press release
Posted in Business, Entertainment, Financial, Industrial, Investment, Management, Marketing, Media, News, Sports, Technology, Transportation & Logistics, United Kingdom
Tagged ABP Southampton, community spirit, cycling, endurance event, fundraising, Hampshire and Isle of Wight Air Ambulance, Judith Stephens, kayaking, partnership, Pedal Paddle Pace Triathlon, running, staff wellbeing, ultra‑walking challenge 2026, Will Jeffery, Winchester
(IN BRIEF) On July 1, 2025, Michelin introduced the CrossClimate 3 Sport, an all-season tire engineered specifically for sports cars. It combines the dynamic performance of a summer sport tire—featuring top “A” wet-grip ratings and motorsport-derived materials—with 3PMSF certification for … Read the full press release
Posted in Automotive, Awards, Business, Environment, Financial, France, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged 3PMSF, A39 marking, all-season, Alpine A390, Awards, Clermont-Ferrand, Dominique Stempfel, engineered materials, Michelin CrossClimate 3 Sport, MICHELIN guide, motorsport materials, OEM partnership, Serge Lafon, sports car tire, summer performance, sustainability, Three Peak Mountain Snowflake, tire sizes, wet grip A rating, winter certification, Ze Award for Technological Innovation 2025
(IN BRIEF) The Capgemini Research Institute’s latest report finds that AI and generative AI have become the go-to sources for sports information, preferred by 54 percent of fans and trusted by 59 percent. A majority (67 percent) want a unified … Read the full press release
Posted in Artificial Intelligence (AI), Business, Entertainment, Financial, France, Industrial, Internet & Online, Investment, Management, Marketing, Media, News, Sports, Technology
Tagged aggregated data platform, AI, Beyond the game The new era of AI-powered sports engagement, Capgemini Research Institute, data privacy, digital insights, facial recognition, Fan Engagement, generative AI, live sports experience, misinformation, mobile apps, Pascal Brier, real-time statistics, sports information, stadium technology, survey
(IN BRIEF) Trinity College Dublin’s “Women in Sport” campaign, initiated in 2024, promotes gender parity in university athletics through four pillars: Leadership & Governance, Active Participation, Visibility, and Coaching & Officiating. Now shortlisted for the 9th FISU Gender Equality Awards—with … Read the full press release
Posted in Awards, Business, Education, Financial, Industrial, Investment, Ireland, Management, News, Society, Sports
Tagged Active Participation, Awards, Coaching & Officiating, FISU Gender Equality Awards, gender equality, leadership, Leadership & Governance, Lisa Cafferky, Realising Potential Strategy, Sport Ireland, sports inclusion, SSI Women’s Student Coaching Academy, Student Sport Ireland, Trinity College Dublin, Trinity Sport, visibility, Women in Sport campaign
(IN BRIEF) Atos will provide IT services and cybersecurity for the UEFA Nations League Finals™ 2025, helping deliver a seamless and secure experience for fans, media, and stakeholders. As UEFA’s Official IT Partner, Atos continues to innovate, enhancing fan engagement … Read the full press release
Posted in Artificial Intelligence (AI), Business, Entertainment, Financial, France, Industrial, Investment, Management, Marketing, News, Sports, Switzerland, Technology
Tagged AI-powered solutions, Atos, Cybersecurity, cybersecurity services, digital transformation, Fan Engagement, fan experience, football technology, IT Services, major events, Major Events division, partnership, real-time data, UEFA, UEFA EURO 2024™, UEFA Nations League Finals 2025, UEFA partnership
(IN BRIEF) Volkswagen has renewed its partnership with UEFA for the UEFA Women’s EURO 2025, supporting the tournament and seven national teams, including Germany, France, and Italy. This sponsorship highlights Volkswagen’s ongoing commitment to female empowerment in sports and global … Read the full press release
Posted in Automotive, Business, Entertainment, Environment, Financial, Germany, Government, Industrial, Investment, Management, Marketing, Media, News, Sports, Switzerland, Technology
Tagged #KeinFrauenfußball, Alexandra Popp, Christine Wolburg, electric vehicles, empowerment, female athletes, football, gender equality, ID. family, partnership, sponsorship, sports, sustainability, Tournament, UEFA, UEFA Women’s EURO 2025, VfL Wolfsburg, Volkswagen, women’s football
(IN BRIEF) Emmanuel Adjei, a sports scientist at TUM, embarks on a 10,000-kilometer charity ride from Munich to Accra to promote educational equity and raise funds for the NGO EduSpots. Starting on June 7, 2025, the journey will cover 15 … Read the full press release
Posted in Business, Education, Financial, Germany, Industrial, Investment, Management, News, Non Profit, Science, Society, Sports, Technology
Tagged access to education, Africa, Bike2MyRoots, charity ride, cycling journey, educational equity, EduSpots, Emmanuel Adjei, Equal opportunities, fundraising, GHANA, Munich to Accra, Sports Science, TUM University Hospital, women’s education
(IN BRIEF) Nike and the LEGO Group have launched an exciting global partnership to inspire active and creative play among children. The collaboration will introduce immersive experiences and co-branded products, such as the LEGO® Nike Dunk set and Nike footwear … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Denmark, Education, Entertainment, Financial, Government, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged active play, A’ja Wilson, children’s play, creative play, football, football activation, global partnership, Greater China, immersive experiences, International Day of Play, kids, LEGO Group, LEGO Minifigure, LEGO Nike Dunk set, LEGOLAND California Resort, Nike, Nike Air Max Dn x LEGO, Nike Dunk Low x LEGO, Nike Grind courts, partnership, sport culture
(IN BRIEF) Arkema has renewed its partnership with women’s football in France, extending its naming rights for the Arkema Première Ligue until the 2027/2028 season. Through this commitment, Arkema continues to support the growth of women’s football both locally and … Read the full press release
Posted in Business, Chemicals, Financial, France, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged Arkema, Arkema Première Ligue, Clara Mateo, Commitment, Euro 2025, FFF, French Football Federation, global football initiatives, grassroots football, inclusivity, INNOVATION, LFFP, partnership, sponsorship, sports excellence, women’s football
(IN BRIEF) Mitre has unveiled the official match ball for the 2025 The Soccer Tournament (TST), the Mitre Ultimax Pro, featuring a bold design inspired by the global competition. With FIFA Quality Pro accreditation and advanced technologies like Hyperseal and … Read the full press release
Posted in Business, Entertainment, Financial, Industrial, Investment, Management, Marketing, Media, News, Sports, Technology, United Kingdom
Tagged AAdvantage, American football, Cary, FIFA Quality Pro, Hyperfoam, Hyperseal technology, match ball, mini balls, Mitre, North Carolina, Simon Rowe, soccer ball design, soccer tournament ball., sports marketing, The Soccer Tournament, training balls, TST 2025, Ultimax Pro, WakeMed Soccer Park
(IN BRIEF) Škoda Auto celebrates 32 years as the official sponsor of the IIHF Ice Hockey World Championship by unveiling its new Enyaq RS family of all-electric vehicles. In addition to providing 45 electrified vehicles for the tournament, Škoda also … Read the full press release
Posted in Automotive, Business, Czech Republic, Entertainment, Environment, Financial, Government, Industrial, Investment, Management, Media, News, Sports, Sweden, Technology
Tagged electric vehicles, Enyaq Coupé RS, Enyaq RS, fan zones, ice hockey, IIHF Ice Hockey World Championship, INNOVATION, MVP trophy, partnership, ŠKODA AUTO, ŠKODA Design, sponsorship, sustainability, Swedish hockey
(IN BRIEF) Tony Langley’s Gladiator Sailing Team made a strong start at the 2025 52 SUPER SERIES, winning the first race and finishing second in the second race at Saint-Tropez Sailing Week. Supported by a talented crew including Guille Parada … Read the full press release
Posted in Business, Electronics & Machinery, Financial, Industrial, Investment, Management, Media, News, Sports, United Kingdom
Tagged 2025 season, 52 SUPER SERIES, ALPHA, America's Cup, Awards, Gladiator Sailing Team, Gladiator team performance, Guille Parada, high-performance sailing, international sailing competition, Langley Holdings, leadership, Paprec, Ray Davies, Ray Davies strategist, Saint-Tropez, Saint-Tropez Sailing Week, Sled, Tony Langley, yacht racing
(IN BRIEF) Savills has entered into a new partnership with Bath Rugby, reinforcing their shared heritage and collaborative values. As the Official Club Property Partner, Savills will feature its logo on the club’s kit and support Bath Rugby’s networking initiatives. … Read the full press release
Posted in Business, Financial, Industrial, Infrastructure & Utilities, Investment, Management, News, Real Estate, Sports, United Kingdom
Tagged Alistair Heather, Bath residential market, Bath Rugby, Bath Rugby Academy, Black and White, Blue, community support, high-performance culture, integrity, Luke Brady, partnership, property partner, rugby, Savills, sponsorship, teamwork, Tom Adams
(IN BRIEF) PUMA’s Project3 runners delivered incredible results at the 2025 London Marathon, collectively shaving nearly three hours off their personal bests. A total of 39 runners set new PBs, with Lucy Jones leading the way for the women with … Read the full press release
Posted in Apparel, Fashion & Beauty, Awards, Business, Financial, Germany, Industrial, Investment, Management, Media, News, Retail, Sports
Tagged athletic performance, Awards, brand campaign, cash prizes, Fast-R NITRO Elite 3, global sports initiative, Go Wild, Kevin Salvano, leadership, London Marathon 2025, Lucy Jones, marathon performance, marathon records, personal bests, Project3, PUMA, running program
(IN BRIEF) BASF and Hagihara Industries have jointly developed an advanced formulation of Tinuvin® UV stabilizers to produce highly durable polyolefin yarns for artificial turf, improving resistance to sunlight and weather. The enhanced turf, which now boasts a lifespan of … Read the full press release
Posted in Business, Chemicals, Germany, Industrial, Sports
Tagged artificial grass, BASF, chemical innovation, Fagiano Okayama, Hagihara Industries, Hazel Sprafke, J-League, light stabilizers, Norio Funakoshi, Okayama, outdoor durability, plastic additives, plastic innovation, polyolefin yarns, sports field turf, synthetic turf, Tinuvin, UV protection, UV stabilizers, weather-resistant materials
(IN BRIEF) PUMA has unveiled the Fast-R NITRO™ Elite 3, its fastest and lightest running shoe to date, launching ahead of the Boston Marathon. Backed by a biomechanics study from the University of Massachusetts Amherst, the shoe offers a 3.15% … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Investment, Management, Marketing, News, Retail, Sports, Technology
Tagged Boston Marathon 2025, carbon plate shoes, elite runners, Fast-R NITRO Elite 3, global launch, marathon gear, NITROFOAM ELITE, performance footwear, personal best, PR shoes, Project3, PUMA, PUMAGRIP, PWRPLATE, Rena Elmer, Romain Girard, Rory Linkletter, running economy, running shoes, The High Point, ULTRAWEAVE, University of Massachusetts Amherst, Wouter Hoogkamer
(IN BRIEF) Eva Lys, currently Germany’s top-ranked women’s tennis player, has been named a “Friend of the Brand” by Porsche, strengthening her long-standing relationship with the sports car company that has supported her career through its junior tennis programs. She … Read the full press release
Posted in Automotive, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged Andrea Petkovic, Deutsche Tennis Bund, Eva Lys, Friend of the Brand, German tennis, Iga Swiatek, Kick&Serve, Laura Siegemund, Macan Turbo Electric, Maria Sakkari, partnership, Porsche AG, Porsche Junior Team, Porsche Talent Team, Porsche Tennis Grand Prix, Sebastian Rudolph, Stuttgart, tennis sponsorship, VfB Stuttgart, women's tennis, WTA, WTA Stuttgart
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