(IN BRIEF) Accenture has formed a six-year partnership with The R&A that appoints the company as the governing body’s Official Business and Technology Consulting Partner while also making it an Official Patron of The Open, AIG Women’s Open and ISPS … Read the full press release
Posted in Business, Industrial, Ireland, Management, Marketing, News, Sports, Technology, United Kingdom
Tagged Accenture, Accenture Named Official Business and Technology Consulting Partner of The R&A Through 2031, Accenture Partners with The R&A in Six-Year Agreement to Drive Technology Innovation and Global Growth in Golf, AIG Women’s Open, artificial intelligence in sports, championship sponsorships, cloud computing in sports, digital transformation in golf, Fan Engagement, global golf partnerships, international golf tournaments, ISPS HANDA Senior Open, Mark Darbon, Mauro Macchi, player experience, sports data analytics, sports governance modernization, sports innovation, sports technology consulting, The Open, The R&A
(IN BRIEF) Loughborough University is collaborating with Northumbria University and the Football Supporters’ Association on the Safer Stadiums research initiative, which aims to improve safety and inclusivity for women attending men’s football matches. The project invites women fans to share … Read the full press release
Posted in Business, Education, Financial, Industrial, Infrastructure & Utilities, Investment, Management, Marketing, Security & Safety, Sports, Technology, United Kingdom
Tagged Aarti Ratna, Coventry City supporters, football fan inclusivity, football stadium safety initiatives, Football Supporters Association FSA, gender based violence in sports, Hannah Kumari, HOME Manchester event, Loughborough University, Mark Doidge, Northumbria University, Safer Stadiums initiative, Safer Stadiums Initiative Explores How Football Grounds Can Become More Inclusive for Women Supporters, sexism in football culture, stadium safety research, UK football supporter research, women football fans research, Women’s Voice in the Men’s Game Network
(IN BRIEF) Continental has launched the Terra Competition, the fastest gravel tire in its Terra Range, designed to combine road-bike efficiency with reliable performance on light off-road terrain. The tire features an aerodynamic tread design with a continuous center section … Read the full press release
Posted in Automotive, Business, Financial, Germany, Industrial, Infrastructure & Utilities, Investment, Management, Marketing, Sports, Technology, Transportation & Logistics
Tagged aerodynamic tire design, Alexander Haenke, BlackChilli compound, Continental, Continental Launches Terra Competition Tire Offering Road Speed and Gravel Capability in One Design, cycling equipment, gravel cycling technology, gravel tire, hookless rims, lightweight tires, multi surface riding, road and gravel cycling, rolling resistance reduction, Terra Competition, Terra Competition Becomes Continental’s Fastest Gravel Tire with Improved Efficiency and Reduced Weight, Terra Range, tubeless-ready tires
(IN BRIEF) Gorenje has appointed football star Luka Modrić as its new brand ambassador in a partnership built around shared values of simplicity, family life, and everyday balance. The collaboration will feature Modrić in advertising and marketing campaigns across Europe, … Read the full press release
Posted in Business, Electronics & Machinery, Entertainment, Financial, Industrial, Investment, Management, Marketing, Media, Slovenia, Sports, Technology
Tagged Brand Ambassador, brand partnership, consumer electronics branding, European marketing campaign, FIFA World Cup 2026™, Gorenje, Gorenje Partners with Luka Modrić to Strengthen Brand Positioning Across European Markets, Gorenje Selects Luka Modrić as Brand Ambassador to Promote Life Simplified Product Strategy, home appliances, household appliances, Life Simplified, Luka Modrić
(IN BRIEF) AVL RACETECH and Ed Carpenter Racing have expanded their collaboration into an official technical partnership, with AVL becoming the team’s Official Dynamic Vehicle Simulation Partner in the NTT INDYCAR SERIES. The partnership centers on the use of AVL … Read the full press release
Posted in Austria, Automotive, Business, Industrial, Management, News, Sports, Technology, Transportation & Logistics
Tagged Alexander Rossi, AVL List GmbH, AVL RACETECH, AVL RACETECH Named Official Vehicle Simulation Partner for Ed Carpenter Racing INDYCAR Team, AVL RACETECH Supports Ed Carpenter Racing Performance Development with Advanced Dynamic Simulation Partnership, AVL VSM RACE, Christian Rasmussen, ECR INDYCAR Team, Ed Carpenter, Ed Carpenter Racing, Ellen Lohr, Matt Barnes, Michael Peinsitt, motorsport engineering, NTT INDYCAR Series, racing technology partnership, vehicle dynamics simulation
(IN BRIEF) Loughborough University has been shortlisted in two categories at the 2026 Sports Industry Awards, recognising achievements in environmental sustainability and sports communication. The Environmental Sustainability nomination highlights climate-focused initiatives across the University’s sports facilities, including the decarbonisation of … Read the full press release
Posted in Awards, Business, Education, Environment, Financial, Industrial, Investment, Management, Sports, Technology, United Kingdom
Tagged Carbon Jacked, decarbonisation, environmental sustainability, Experts in Sport podcast, Loughborough University, Loughborough University Shortlisted for Two Major Categories at the 2026 Sports Industry Awards, Loughborough University Teams Receive National Recognition with Two Sports Industry Awards Shortlistings, Professor Jo Maher, sport and health, sport research, sports facilities, Sports Industry Awards 2026, sports podcast, swimming pool decarbonisation, Trash Free Trails, UK sport sector, university sport, Veritree
(IN BRIEF) Viaplay Group has signed a multi-year agreement to retain exclusive Nordic broadcast rights to the EFL Championship until 2028, allowing the platform to stream every match live, including the Play-Offs at Wembley. The deal adds to Viaplay’s existing … Read the full press release
Posted in Business, Entertainment, Financial, Government, Industrial, Investment, Management, Marketing, Media, Sports, Sweden, Technology
Tagged Carabao Cup, Coventry City, EFL Championship, English football league, European football audiences, FA Cup, football streaming, Hull City, Ipswich Town, Leicester City, live sports streaming, media rights agreement, Middlesbrough, Millwall, Nordic Fans Gain Continued Full Season Access to the EFL Championship as Viaplay Extends Strategic Rights Partnership, Nordic markets, Premier League coverage, Queens Park Rangers, Southampton, sports broadcasting rights, Stoke City, Viaplay Expands Premier Football Portfolio with Exclusive Access to Every EFL Championship Match in the Nordic Region, Viaplay Group, Wembley Play Off Final
(IN BRIEF) Atos has successfully delivered comprehensive IT and digital operations support for UEFA Futsal EURO™ 2026 across Latvia, Lithuania, and Slovenia, deploying on-site and remote teams to manage accreditation, infrastructure, networks, and user support, while also completing its first … Read the full press release
Posted in Artificial Intelligence (AI), Business, Entertainment, Financial, France, Industrial, Investment, Latvia, Lithuania, Management, Marketing, Media, Slovenia, Sports, Technology
Tagged accreditation management, AI, Atos, Atos Major Events, Atos Successfully Delivers Digital Operations for UEFA Futsal EURO 2026 and Completes First Full UEFA Competition Cycle, CONMEBOL, digital operations, digital transformation, European Qualifiers, Fan Engagement, futsal, ICT services, innovation in sport, Latvia, Lithuania, major events technology, Nacho Moros, network infrastructure, Olympic Games, Paralympic Games, Paris 2024, Slovenia, sports technology, UEFA, UEFA EURO 2024™, UEFA Futsal EURO 2026, UEFA Nations League Finals 2023, UEFA Nations League Finals 2025, UEFA Under-21 Championship 2025
(IN BRIEF) Loughborough University has secured a landmark partnership with Team England ahead of the 2026 Commonwealth Games in Glasgow, becoming the team’s exclusive education sector partner and the first institution in Games history to feature on official podium kit. … Read the full press release
Posted in Business, Education, Entertainment, Financial, Government, Industrial, Infrastructure & Utilities, Investment, Malta, Management, Sports, Technology, United Kingdom
Tagged athlete preparation, Burleigh Court Conference Centre, Commonwealth Games 2026, Commonwealth Games England, Commonwealth Youth Games 2027, Elite Athlete Centre, elite sport, Glasgow 2026, immersion camps, Kukri, Loughborough University, Malta, Mark Osikoya, Para sport, podium kit, Professor Jo Maher, Team England, Team England Strengthens Longstanding Ties with Loughborough University in Lead-Up to the 2026 Glasgow Commonwealth Games
(IN BRIEF) ABN AMRO has launched a new multi-year Sport Scholarship for wheelchair tennis players at the ABN AMRO Open, based on research showing that ambitious wheelchair athletes face significantly higher annual sports-related costs of €16,000 to €26,500 compared to … Read the full press release
Posted in Banks, Financial, Industrial, Investment, Marketing, Netherlands, Sports
Tagged ABN Amro, ABN AMRO Introduces Development Programme for Wheelchair Tennis Athletes Following Research on Unequal Sports Costs, ABN AMRO Open, athlete funding, athlete support, Diede de Groot, disability sport, elite sport development, Equal opportunities, Esther Vergeer, Esther Vergeer Foundation, Gerarda Westerhuis, inclusive sport, Netherlands sport, Paralympic sport, personal assistance, Sander Bestevaar, Sport Scholarship, sports equity, talent development, transport costs, wheelchair tennis
(IN BRIEF) CTS EVENTIM has opened Italy’s largest and most innovative indoor arena in Milano, initially operating as the “Milano Santagiulia Ice Hockey Arena” for the Olympic and Paralympic Winter Games, with its debut marked by a women’s ice hockey … Read the full press release
Posted in Art & Culture, Business, Entertainment, Financial, Germany, Government, Industrial, Infrastructure & Utilities, Investment, Italy, Management, Marketing, Media, Sports, Technology
Tagged CTS EVENTIM, CTS EVENTIM Delivers State-of-the-Art Milano Santagiulia Arena on Schedule for Olympic Games, event infrastructure, indoor arena, international tours, Italy, Klaus-Peter Schulenberg, LED media façade, Ligabue, live entertainment venue, major sports events, Milano, Milano Santagiulia Ice Hockey Arena, Milano’s New Unipol Dome Debuts as Olympic Ice Hockey Venue and Future Live Entertainment Hub, Olympic Winter Games, Paralympic Winter Games, premium hospitality, Unipol Dome, urban development
(IN BRIEF) Mercedes-Benz Arocs dump trucks from the CharterWay rental fleet were deployed at the Biathlon World Cup in Oberhof in January 2026 to manage snow removal and maintain safe access routes for athletes, officials, and spectators under challenging winter … Read the full press release
Posted in Business, Financial, Germany, Government, Industrial, Investment, Management, Media, Sports, Technology, Transportation & Logistics
Tagged Arena am Rennsteig, Biathlon World Cup, CharterWay, Daimler Truck Financial Services, eActros 600, heavy-duty trucks, Mercedes-Benz Arocs, Mercedes-Benz Arocs Trucks Support Snow Operations at the Biathlon World Cup in Oberhof, Oberhof, Oberhofer Sport und Event GmbH, off-road vehicles, snow removal, Thuringia, Truck-as-a-Service, Winter Operations
(IN BRIEF) Barclays has signed a multi-year sponsorship with the Atlassian Williams F1 Team, becoming its Official Banking Partner and primary corporate bank while securing prominent branding on the 2026 FW48 car and team apparel. The partnership will focus on … Read the full press release
Posted in Automotive, Banks, Business, Economy, Financial, Industrial, Investment, Management, Marketing, Sports, Technology, United Kingdom
Tagged Alex Albon, Atlassian Williams F1 Team, Barclays, Barclays signs multi-year sponsorship with Atlassian Williams F1 Team and becomes Official Banking Partner, Carlos Sainz, Client Engagement, corporate banking, Formula 1, FW48, global brand, Investment Banking, James Vowles, motorsport partnership, private banking, Sports Sponsorship, Stephen Dainton, Williams Racing, women’s sport
(IN BRIEF) Allianz has announced a multi-year global partnership with tennis star Jannik Sinner, naming the four-time Grand Slam champion as its Global Brand Ambassador as part of a broader effort to strengthen emotional engagement with audiences worldwide. The collaboration … Read the full press release
Posted in Banks, Business, Economy, Education, Financial, Germany, Industrial, Insurance, Investment, Management, Marketing, Sports, Technology
Tagged Allianz, Allianz Group, Allianz Strengthens Global Sports Strategy Through Long-Term Brand Ambassador Partnership with Jannik Sinner, ATP tennis, brand collaboration, education and sport, Global Brand Ambassador, global marketing campaign, Grand Slam champion, Jannik Sinner, Olympic and Paralympic partnership, Power of Unity, sports partnerships, tennis, The Jannik Sinner Foundation, Youth empowerment
(IN BRIEF) Garanti BBVA has extended its partnership with the Turkish Basketball Federation for another five years, continuing the longest-running sponsorship in Turkish basketball history. Since 2001, the collaboration has supported all national teams, youth programmes, and basketball schools, helping … Read the full press release
Posted in Banks, Business, Marketing, Media, Society, Sports, Türkiye
Tagged basketball sponsorship, Corporate Social Responsibility, Garanti BBVA, Garanti BBVA Reinforces Long-Term Commitment to Turkish Basketball with Five-Year Sponsorship Extension, Hidayet Türkoğlu, long-term partnership, Mahmut Akten, national basketball teams, Sports Sponsorship, Turkey sports, Turkish basketball, Turkish Basketball Federation, youth development
(IN BRIEF) Bentley has introduced the new Supersports to the Europe, Middle East and Africa region with a high-profile launch event in Dubai, combining a global film premiere, live performance moments and an exclusive customer gathering. The event marked the … Read the full press release
Posted in Automotive, Business, Entertainment, Industrial, Management, Marketing, Media, Sports, United Kingdom
Tagged Bentley brand strategy, Bentley Motors, Burj Al Arab, Christophe Georges, Crewe factory, Dream Factory, Dubai launch event, Dubai Premiere Signals Regional Debut of Bentley Supersports as Brand Unveils High-Performance Flagship, Europe Middle East Africa debut, Frank-Steffen Walliser, high-performance vehicles, Lucien Laviscount, luxury automotive launches, luxury performance cars, Supersports, Supersports FULL SEND, Travis Pastrana
(IN BRIEF) Indra Group has formed a strategic partnership with BWT Alpine Formula One Team to deploy its sovereign artificial intelligence platform, IndraMind, within the team’s Formula One operations. The collaboration will support real-time data analysis and strategic decision-making in … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Management, News, Sports, Technology, United Kingdom
Tagged 2026 Formula One regulations, advanced intelligence, BWT Alpine Formula One Team, FIA Formula One World Championship, Formula One technology, High Performance Computing, Indra Group, IndraMind, IndraMind AI to Power Advanced Data Analysis in BWT Alpine Formula One Operations, predictive analytics, real-time data analysis, sovereign artificial intelligence, sports technology partnership, strategic innovation
(IN BRIEF) Loughborough Lightning Netball and Loughborough Sport have entered a new partnership with sports bra specialist boobydoo, appointing the brand as official sports bra partner to the Lightning squad and fitting and retail partner across the university campus. The … Read the full press release
Posted in Education, Management, Marketing, News, Sports, United Kingdom
Tagged athlete wellbeing, boobydoo, breast health, Charly Rhodes, elite performance, Loughborough Lightning Netball, Loughborough Sport, Loughborough Sport Strengthens Women’s Performance Support Through New boobydoo Partnership, Loughborough University, Netball Super League, performance support, sports bras, sports education, Vic Burgess, women in sport, Women in Sport Research and Innovation Hub
(IN BRIEF) Papendal and Eneco eMobility have opened a charging plaza with 59 new EV charging stations at the Papendal Olympic Training Centre, supporting athletes, employees, and visitors in making the switch to electric mobility. Developed and operated by Eneco … Read the full press release
Posted in Automotive, Business, Energy, Gas & Oil, Environment, Financial, Government, Industrial, Infrastructure & Utilities, Investment, Management, Netherlands, Sports, Technology
Tagged and Sustainable Transport, battery storage, charging plaza, electric mobility, Eneco eMobility, Energy Management System, EV charging stations, Natura 2000, New EV Charging Plaza at Papendal Brings Together Elite Sports, Olympic Training Centre, Papendal, renewable energy, solar power, sports infrastructure, sustainability, TeamNL, thermal storage
(IN BRIEF) Loughborough University has been appointed as the official custodian of the Spirit of 2012 archive as the organisation prepares for its planned closure in January 2026. Founded to extend the social legacy of the London 2012 Games, Spirit … Read the full press release
Posted in Business, Education, Entertainment, Financial, Industrial, Investment, Management, Media, Sports, Technology, United Kingdom
Tagged Access Sport Flyerz Hockey, community cohesion, In The Spirit Wood, inclusion and wellbeing, Legacy Learning Partnership, London 2012 legacy, Loughborough University, Loughborough University to Safeguard Spirit of 2012 Legacy Through New Archive Custodianship, National Lottery Community Fund, oral history archive, social impact, social legacy of events, Spirit Knowledge Bank, Spirit of 2012, Spirit of 2012 Legacy to Continue at Loughborough University Following Planned Closure, sport and events research, UK Capital of Sport, UK Sport
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