Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

ALBANIA: Lagardère Travel Retail and Kastrati Group Open New Duty Free Store at Durrës Port to Serve Growing Passenger Flows

(IN BRIEF) Lagardère Travel Retail has opened a new 100m² duty free store at Albania’s Port of Durrës through its joint venture with Kastrati Group, further expanding its presence in the country after launching operations at Tirana International Airport. The … Read the full press release

EE Launches New Nationwide Campaign Celebrating the Power of the iPhone 17 Pro on Its Leading 5G+ Network

(IN BRIEF) EE has launched a new nationwide campaign titled The Most Powerful iPhone Deserves the Best Network to celebrate the arrival of Apple’s iPhone 17 Pro on its leading 5G+ network. Created by Publicis Groupe UK’s team of Saatchi … Read the full press release

Gorenje Wins WIPO National Award for Strengthening Innovation Through Research Collaboration and Patenting Excellence

(IN BRIEF) Gorenje has received a national award from the World Intellectual Property Organization for its outstanding innovation system and strategic use of intellectual property. The company’s structured approach to managing creativity, supported by a transparent regulatory framework and fair … Read the full press release

FCA Unveils Smart Data Accelerator and Two Open Finance TechSprints to Boost Financial Innovation and Inclusion

(IN BRIEF) The Financial Conduct Authority (FCA) has launched the Smart Data Accelerator, in collaboration with Raidiam, alongside two new TechSprints aimed at advancing open finance innovation in the UK. Building on the success of open banking, these initiatives will … Read the full press release

BASF Expands NOR-HALS Platform with Launch of Tinuvin NOR 600, a Next-Generation Light Stabilizer for PVC and Polyolefin Applications

(IN BRIEF) BASF has introduced Tinuvin NOR 600, a new-generation NOR-HALS light stabilizer, at K2025 in Germany. The innovative additive expands BASF’s NOR-HALS platform and delivers exceptional UV and heat protection for PVC, PVC alloys, and polyolefin applications, especially in … Read the full press release

HENSOLDT and AVILUS Forge Strategic Partnership to Advance UAV Technologies and Sovereign ISR Capabilities in Germany

(IN BRIEF) HENSOLDT and AVILUS have entered into a strategic partnership to co-develop advanced UAV systems that combine HENSOLDT’s world-class sensor technology with AVILUS’s mission-ready aerial platforms. The collaboration aims to enhance Germany’s sovereign ISR capabilities through scalable, high-performance UAV … Read the full press release

Lindner Group Marks Successful EXPO REAL Debut with Innovative SMART Solutions for Sustainable Construction

(IN BRIEF) The Lindner Group made its first appearance at EXPO REAL in Munich, where it presented its SMART Solutions under the theme “Turning Ideas Into Impact.” The approach embodies Lindner’s holistic view of project delivery, combining sustainability, efficiency, and … Read the full press release

EE’s Experience Local Store Brings Innovation and Small Business Revival to Elgin

(IN BRIEF) EE has opened its first Experience Local store in Scotland, returning to Elgin’s high street after the sudden closure of the St Giles Centre forced the brand and 14 other businesses to leave their outlets earlier this year. … Read the full press release

Deutsche Post supports global initiative for a delivery person emoji to represent millions of postal and parcel workers worldwide

(IN BRIEF) Deutsche Post is supporting a global initiative led by Austrian Post to introduce a new “delivery person” emoji, representing over 5.3 million workers in the postal and parcel industry worldwide. Backed by major organizations such as UPU, IPC, … Read the full press release

Ingka Group boosts e-commerce growth with AI-driven logistics acquisition of Locus

(IN BRIEF) Ingka Investments, the investment arm of Ingka Group — IKEA’s largest retail operator — has acquired U.S.-based logistics technology company Locus to strengthen IKEA’s digital and fulfilment capabilities. Locus’s AI-driven logistics platform optimizes delivery routes, resource allocation, and … Read the full press release

Daimler Truck partners with Arquus to unveil next-generation tactical vehicle for European defense forces

(IN BRIEF) Daimler Truck and Arquus have unveiled the Zetros by Arquus, a new military truck that merges Daimler Truck’s 6×6 Mercedes-Benz Zetros chassis with Arquus’ expertise in military adaptation and integration. Presented at the Forum Entreprises Défense 2025 in … Read the full press release

STARK reinforces commitment to Danish football and gender equality through expanded Danish Football Association collaboration

(IN BRIEF) STARK Group, through its Danish subsidiary STARK Denmark, has expanded its partnership with the Danish Football Association to include both the women’s and men’s national football teams. The move builds on a collaboration that began in 2018 with … Read the full press release

ZF Launches SUMS Service Suite to Help Bus and Coach Manufacturers Ensure Secure and Compliant Software Updates

(IN BRIEF) ZF Commercial Vehicle Solutions has launched its Software Update Management System (SUMS) Service Suite for bus and coach OEMs, offering a complete solution to meet the requirements of UN/ECE Regulation R156. The modular suite integrates SCALAR Software Manager, … Read the full press release

Henkel Showcases Sustainable and High-Performance Electronics Materials for Automotive, Industrial, and Telecom Sectors at Productronica 2025

(IN BRIEF) Henkel will showcase its latest innovations in EMI shielding, thermal management, debonding, and pad printing at Productronica 2025 in Munich, emphasizing sustainability, digitalization, and reliability in electronics manufacturing. The company will launch a new EMI shielding film for … Read the full press release

Scania launches new high-floor battery-electric platform to expand electrification into coach and inter-city transport

(IN BRIEF) Scania has introduced a new high-floor battery-electric bus and coach platform at Busworld Europe, expanding its electrification portfolio into inter-city and coach transport. Offering ranges of up to 600 km and luggage capacity comparable to combustion-powered coaches, the … Read the full press release

Breast Cancer Awareness Month: bonprix strengthens women’s health advocacy with “Feel ahead!” initiative and Pink Collection

(IN BRIEF) bonprix, together with Brustkrebs Deutschland e. V., has launched its “Feel ahead!” campaign for Breast Cancer Awareness Month, highlighting the importance of breast self-examination with the striking image of a knotted bra. Running alongside the release of its … Read the full press release

ABL strengthens Asia-Pacific leadership with appointment of Li Xiang to oversee rigs, jack-up operations, and geotechnical services

(IN BRIEF) ABL has appointed Li Xiang as Regional Director to lead its rigs, jack-up, and geotechnical services across Asia-Pacific. Based in Singapore, Li Xiang will oversee operations across 10 countries and strengthen collaboration with ABL’s sister companies and technical … Read the full press release

EE launches new interactive Experience store at Glasgow’s Braehead Shopping Centre with focus on smart tech and community support

(IN BRIEF) EE has opened its first Experience store in Scotland at Glasgow’s Braehead Shopping Centre, the fourth of its kind launched in 2025 as part of a £3 million investment in retail. The store combines interactive zones such as … Read the full press release

DHL Group strengthens regulatory and advocacy leadership with appointment of Maike Asmussen

(IN BRIEF) DHL Group has appointed Maike Asmussen as Executive Vice President for Corporate Public Affairs, effective January 1, 2026. She joins from Merck, where she was Chief Political Officer, and brings over two decades of political and advocacy experience, … Read the full press release

Sensor specialist HENSOLDT commits €1 billion investment as part of ‘Made for Germany’ business alliance

(IN BRIEF) HENSOLDT has joined the “Made for Germany” initiative, a coalition of more than 100 companies working to strengthen Germany’s competitiveness through investment and dialogue with policymakers. The sensor specialist has already invested in supply chain security, product digitalization, … Read the full press release