Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

BASF Unveils Eco-Conscious Beauty Formulations at Cosmet’Agora with Climate-Adaptative Solutions

(IN BRIEF) At Cosmet’Agora 2025 in Paris, BASF introduced new eco-conscious formulations under its Beyond Beauty initiative, focusing on hydration, cleansing, UV protection, and natural makeup. These climate-adaptive solutions use sustainable ingredients to meet the rising consumer demand for environmentally … Read the full press release

VTTI Unveils VIDA Bioenergy to Drive Growth in Europe’s Biomethane Market

(IN BRIEF) VTTI has launched VIDA bioenergy, a fully owned subsidiary focused on producing renewable energy by converting biomass into biomethane, biogenic CO2, and organic fertilizer. Led by CEO Lars Boetje, VIDA bioenergy will operate independently from VTTI, enabling flexibility … Read the full press release

iBabs Joins UK’s G-Cloud 14, Simplifying Access to Governance Tools for Public Sector Organisations

(IN BRIEF) Euronext has announced that iBabs, a leading provider of board portal and meeting management solutions, has been added to the UK Government’s G-Cloud 14 framework. This inclusion enables public sector organisations in the UK to easily procure iBabs’ … Read the full press release

H&M HOME’s New Collection Brings Bambi’s Timeless Charm to Modern Living Spaces and Babywear

(IN BRIEF) H&M HOME has teamed up with Disney Home and Sanderson to launch a unique collection that reimagines Disney’s iconic Bambi character through a fusion of modern design and classic heritage. The collection, available starting January 16, 2025, features … Read the full press release

SEB’s China Financial Index Shows Decline in Business Outlook for Northern European Companies Amid Geopolitical Tensions

(IN BRIEF) SEB’s China Financial Index for 2024 revealed a drop to 52.0, indicating a challenging business environment for northern European companies operating in China. This decline, the lowest since May 2020, reflects concerns over customer demand, local competition, and … Read the full press release

3D Electronics: A New Frontier of Product Differentiation, Thinks IDTechEx

(IN BRIEF) While electronics have significantly advanced in speed, size, and capability, the form factor—mainly consisting of components on circuit boards in a box—remains largely unchanged. The growing demand for faster, smaller, and more capable devices presents a significant opportunity … Read the full press release

Louis Hachette Group Debuts on Euronext Growth Paris with €1.11 Billion Market Capitalisation

(IN BRIEF) Louis Hachette Group, a global leader in publishing, travel retail, and media, listed on Euronext Growth Paris on December 16, 2024, with a market capitalisation of €1.11 billion at an admission price of €1.12 per share. Employing 32,500 … Read the full press release

Havas Debuts on Euronext Amsterdam with €1.77 Billion Market Capitalisation

(IN BRIEF) Havas N.V., a global leader in communications and marketing, debuted on Euronext Amsterdam on December 16, 2024, with a market capitalisation of €1.77 billion and a share price of €1.79. Employing over 23,000 people across 100 markets, Havas … Read the full press release

Eviden Recognized as Market Leader in HFS AADA Quadfecta Report for Advancing Digital Transformation and Responsible AI

(IN BRIEF) Eviden, part of the Atos Group, has been named a Market Leader in the HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024 report. This recognition highlights Eviden’s expertise in analytics, AI, data platforms, and automation (AADA), … Read the full press release

IKEA Kreativ Introduces New Features for Personalized Bedroom Design, Empowering Better Sleep

(IN BRIEF) IKEA Kreativ has introduced new features to help customers in the UK, US, and Canada design personalized bedrooms for better sleep. The platform now offers room scanning, duvet and pillow combination exploration, and an AI-driven product placement engine. … Read the full press release

HOPSCOTCH Cinéma Redefines Its Vision Under New Leadership, Expanding Expertise in Cinema-Focused Communication

(IN BRIEF) HOPSCOTCH Cinéma, part of the HOPSCOTCH communication group, is redefining its focus under the leadership of Aude Hesbert, supported by experts Alexis Delage-Toriel and Jérôme Lasserre. Specializing in press, communication, festival organization, and brand strategies for cinema, HOPSCOTCH … Read the full press release

Ahlstrom Launches PFAS-Free Filtration Platform to Drive Sustainability in Air-Oil Separation Market

(IN BRIEF) Ahlstrom has launched a PFAS-free filtration platform for air-oil separation applications, addressing the growing demand for sustainable and efficient industrial filtration solutions. Designed to replace traditional PFAS-based technologies, the new filtration media offers advanced water-repellent properties, maintaining filtration … Read the full press release

Co-op’s “Occasion Equation” Cracks the Code for the Ultimate Christmas Party

(IN BRIEF) Co-op has introduced “The Occasion Equation,” a data-driven formula developed with social psychologist Dr. Harriet Baird, to help Brits host stress-free Christmas parties. Based on a survey of 2,000 UK adults, the research highlights that 37% prefer pre-made … Read the full press release

Valio Partners with Denps to Develop Premium Protein Supplement for Korea’s Health-Conscious Market

(IN BRIEF) Valio has partnered with Denps to create Denmark Protein Story, a premium protein supplement for Korea’s health-conscious market, featuring Valio’s lactose-free ingredient, Valio Eila® MPC 65. This high-protein milk concentrate makes up 40% of the product, offering both … Read the full press release

SIX Names Bjørn Sibbern as CEO, Succeeding Jos Dijsselhof in 2025

(IN BRIEF) SIX has appointed Bjørn Sibbern as its new CEO, effective January 1, 2025, succeeding Jos Dijsselhof, who is stepping down after seven years to pursue a new opportunity in the Middle East. Sibbern, currently Global Head Exchanges at … Read the full press release

Boehringer Ingelheim Introduces VETMEDIN® Solution, a Liquid Treatment for Canine Heart Failure

(IN BRIEF) Boehringer Ingelheim has launched VETMEDIN® Solution, the first FDA-approved liquid treatment for congestive heart failure (CHF) in dogs caused by myxomatous mitral valve disease (MMVD) or dilated cardiomyopathy (DCM). The solution provides a convenient, twice-daily alternative to tablets, … Read the full press release

Novartis Gains EU Approval for Kisqali® to Broaden Early Breast Cancer Treatment Options

(IN BRIEF) Novartis has secured European Commission approval for Kisqali® (ribociclib) in combination with endocrine therapy (ET) as an adjuvant treatment for high-risk hormone receptor-positive (HR+), HER2-negative early breast cancer (EBC). The approval, based on the Phase III NATALEE trial, … Read the full press release

Valio Eila® Powder Solutions Redefine Soft Ice Mixes with Innovation and Premium Quality

(IN BRIEF) Valio’s Eila® powder solutions offer a premium, lactose-free base for soft ice mix manufacturers, combining advanced dairy science with production efficiency. Designed to enhance taste, texture, and sustainability, the powders come in two options: Eila® Pro, for balanced … Read the full press release

Lagardère Publishing Expands U.S. Reach with Hachette Book Group’s Acquisition of Sterling Publishing

(IN BRIEF) Lagardère Publishing’s U.S. division, Hachette Book Group (HBG), has acquired Sterling Publishing from Barnes & Noble, expanding its portfolio with over 13,000 titles and notable imprints like Union Square & Co., Puzzlewright Press, and Union Square Kids. The … Read the full press release

Burberry Unveils New Store in Singapore, Bringing Timeless British Heritage to Orchard Road

(IN BRIEF) Burberry has opened a new store in Singapore at the Wisma Atria shopping mall on Orchard Road, designed to blend British architectural heritage with contemporary style. The store features materials like Portland stone and black cast iron, tying … Read the full press release