Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Barco introduces UniSee 500+ combining advanced LCD technology, lower power consumption, and enhanced ergonomics for control rooms and boardrooms

(IN BRIEF) Barco has introduced the UniSee 500+, a next-generation LCD video wall platform that significantly improves image quality while reducing power consumption by 25%, making it well suited for 24/7 control rooms, corporate boardrooms, and experience centers. Building on … Read the full press release

European Payment Leaders Sign MoU to Create a Sovereign Pan-European Interoperable Payments Network

(IN BRIEF) Bancomat, Bizum, SIBS-MB WAY, Vipps MobilePay and EPI Company have signed a Memorandum of Understanding to build a pan-European, interoperable payment system aimed at enabling seamless cross-border transactions by 2027 and strengthening Europe’s payment sovereignty. The initiative will … Read the full press release

Erste Group Executive Slavomír Seemann Named CFO of Slovenská sporiteľňa Ahead of Leadership Transition

(IN BRIEF) The Supervisory Board of Slovenská sporiteľňa has appointed Slavomír Seemann as the bank’s new Chief Financial Officer, effective 1 April 2026 pending regulatory approval, marking a strategic move to strengthen governance and financial leadership at board level. Seemann, … Read the full press release

Volvo Construction Equipment Completes SEK 7 Billion Acquisition of Swecon and Integrates Retail Operations Across Northern Europe

(IN BRIEF) Volvo Construction Equipment has completed its acquisition of Swecon after receiving approval from the European Commission, taking over Swecon’s operations in Sweden, Germany, and the Baltic countries, including Entrack, in a deal valued at SEK 7 billion. The … Read the full press release

T Cloud Public Emerges as Europe’s Competitive Hyperscaler Alternative with Industrial AI Cloud Integration and Strong Data Sovereignty

(IN BRIEF) Deutsche Telekom is transforming T Cloud Public into a fully sovereign European cloud platform that will achieve full core feature parity with US hyperscalers by the end of 2026, while already offering 80 percent of key functionalities today. … Read the full press release

Sanofi’s Rezurock Receives Positive CHMP Recommendation, Advancing New Treatment Option for Chronic GVHD in Europe

(IN BRIEF) Sanofi has received a positive recommendation from the European Medicines Agency’s CHMP for the conditional approval of Rezurock to treat late-line chronic graft-versus-host disease in adults and adolescents aged 12 and older. The opinion, based on clinical trial … Read the full press release

Allianz Names Tennis Champion Jannik Sinner as Global Brand Ambassador in Multi-Year International Partnership

(IN BRIEF) Allianz has announced a multi-year global partnership with tennis star Jannik Sinner, naming the four-time Grand Slam champion as its Global Brand Ambassador as part of a broader effort to strengthen emotional engagement with audiences worldwide. The collaboration … Read the full press release

Stagecoach Hosts National Transport and Energy Leaders to Advance Joined-Up Strategy for Zero-Emission Bus Networks

(IN BRIEF) Stagecoach hosted a high-level roundtable at its Nuneaton depot bringing together policymakers, transport operators, and energy experts to examine how the UK can accelerate the transition to zero-emission buses through joined-up decision-making. Convened with Campaign for Better Transport, … Read the full press release

Bull Relaunches as Independent Global Leader in High-Performance Computing and Sovereign AI Technologies

(IN BRIEF) Bull has officially relaunched as a global leader in high-performance computing, artificial intelligence, and quantum technologies, reviving a historic European technology brand for a new era. The relaunch supports Bull’s transition toward independence following a share purchase agreement … Read the full press release

Garanti BBVA and Turkish Basketball Federation Renew Strategic Partnership to Support National Teams and Youth Development

(IN BRIEF) Garanti BBVA has extended its partnership with the Turkish Basketball Federation for another five years, continuing the longest-running sponsorship in Turkish basketball history. Since 2001, the collaboration has supported all national teams, youth programmes, and basketball schools, helping … Read the full press release

Zalando Visionary Award 2026 Recognises INSTITUTION for Craftsmanship, Community Impact and Cultural Storytelling

(IN BRIEF) Zalando has awarded Milan-based brand INSTITUTION the Zalando Visionary Award 2026, recognising its social-artistic ethos, commitment to craftsmanship and dedication to preserving artisanal skills. Founded by Galib Gassanoff, the brand stood out among finalists KYLE HO and Milk … Read the full press release

New Barco and Scalable Collaboration Delivers Integrated Auto-Alignment Tool for High-Precision Immersive Environments

(IN BRIEF) Barco has launched a new camera-based auto-alignment software tool co-developed with Scalable Display Technologies to simplify and improve multi-projector calibration in immersive environments. Built on Scalable’s proven simulation-grade technology and fully integrated with Barco’s Pulse platform, the solution … Read the full press release

Bentley Introduces New Supersports to Europe and the Middle East with Landmark Regional Launch Event in Dubai

(IN BRIEF) Bentley has introduced the new Supersports to the Europe, Middle East and Africa region with a high-profile launch event in Dubai, combining a global film premiere, live performance moments and an exclusive customer gathering. The event marked the … Read the full press release

Valio and University of Turku Collaborate to Develop Innovative Plant-Based Fermented Food Solutions

(IN BRIEF) Valio is supporting the MetaFerm research project, led by the University of Turku, to develop new plant-based fermented food solutions using underutilised Finnish ingredients. Funded with €1.5 million by Business Finland and part of Valio’s Food 2.0 programme, … Read the full press release

Tetra Pak Expands Long-Term Sustainability Strategy with New Paper-Based Barrier Pilot Facility in Sweden

(IN BRIEF) Tetra Pak is investing €60 million in a new paper-based barrier pilot plant at its Lund, Sweden facility to accelerate the development of next-generation aseptic packaging materials. The innovation replaces the aluminium foil layer with a paper-based barrier, … Read the full press release

Borealis Demonstrates Viability of Large-Scale Reusable Cup Systems at K 2025 Trade Fair in Düsseldorf

(IN BRIEF) Borealis has completed a successful reusable cup pilot at K 2025 in Düsseldorf, marking the first time a large-scale reuse system was implemented at the event and at Messe Düsseldorf. The project used 50,000 cups made from foamable … Read the full press release

New Experian–Fincentive Partnership Helps Pension Providers Evidence Consumer Duty Outcomes

(IN BRIEF) Experian has formed a strategic partnership with Fincentive to help pension providers meet growing regulatory demands by transforming pension payslips into data-driven engagement channels. Combining Experian’s data enrichment and PayDashboard infrastructure with Fincentive’s pensions intelligence, the solution enables … Read the full press release

IKEA’s Largest Retailer Advances Circular Strategy with Expanded Second-Hand Marketplace in Europe

(IN BRIEF) Ingka Group is launching its second-hand IKEA marketplace in Sweden on 28 January, expanding a platform that allows customers to buy and sell pre-owned IKEA furniture locally while supporting more affordable and sustainable living. The marketplace will be … Read the full press release

New Iberdrola España Office in Antequera Expands Access to Personalised Energy Services

(IN BRIEF) Iberdrola España has opened a new customer service point in Antequera to strengthen in-person support and provide personalised energy advice to local residents. Located on Calle Calzada and managed by partner kW, the office offers assistance with electricity … Read the full press release

Beiersdorf Expands Health Care Portfolio with Invisible Wound Care Innovations Targeting New Consumer Segments

(IN BRIEF) Beiersdorf has expanded its Health Care portfolio with the launch of Second Skin Protection Spray Plaster and Liquid Plaster Concentrate under the Hansaplast, Elastoplast, and CURITAS brands, targeting consumers who avoid traditional plasters. The two invisible formats address … Read the full press release