Luca Martinazzoli Appointed Managing Director of Arena Milano to Lead Development of Italy’s Premier Entertainment Venue

Luca Martinazzoli Appointed Managing Director of Arena Milano to Lead Development of Italy’s Premier Entertainment Venue

(IN BRIEF) CTS EVENTIM has appointed Luca Martinazzoli as the Managing Director of Arena Milano, set to open in 2025. Martinazzoli will oversee the arena’s operational management and development, positioning it as Italy’s premier cultural and entertainment venue. With extensive leadership experience, including roles at Milano & Partners, Nike, and New Guards Group, Martinazzoli aims to bring a world-class experience to Milan. The venue will initially host ice hockey events during the Olympic Winter Games Milano Cortina 2026, followed by concerts and major events, setting new standards for live entertainment and sports.

(PRESS RELEASE) MILAN/HAMBURG, 14-Feb-2025 — /EuropaWire/ — CTS EVENTIM has appointed Luca Martinazzoli as the new Managing Director of Arena Milano, effective January 1, 2025. Martinazzoli will oversee the operational management and business development of the venue, positioning it as the leading destination for cultural and entertainment events in Italy. A key focus of his role will be to assemble a strong team to ensure the arena’s long-term success. He will report directly to Klaus-Peter Schulenberg, the CEO of CTS EVENTIM.

Arena Milano, located in the heart of Milan, a city known for its vibrant cultural and economic scene, is slated for completion by the end of 2025. The venue will initially host ice hockey events during the Olympic Winter Games Milano Cortina 2026, with concerts and other major events beginning in the spring of the same year. Designed to meet the highest international standards for both live entertainment and sports, the arena is set to offer a groundbreaking experience for both performers and audiences.

With a wealth of experience across high-profile organizations, Martinazzoli brings a strategic leadership background to the role. He previously served as General Manager at Milano & Partners, the Municipality of Milan’s destination agency, where he helped raise the city’s global profile as a hub for tourism, events, and innovation. Before that, he headed the City Marketing department for the Municipality of Milan. Martinazzoli’s career also includes over ten years at Nike, where he held senior positions such as Category Brand Director for EMEA South and Football Brand Director for EMEA. Most recently, he was Senior Director of Business Development & Strategy at New Guards Group, managing the operations of Off-White and Reebok EU.

Martinazzoli holds a Master’s degree in Urban Planning from UCLA and a degree in Economics for Arts, Culture, and Communication from Università Bocconi.

Klaus-Peter Schulenberg, CEO of CTS EVENTIM, commented, “We are thrilled to have Luca Martinazzoli join the team at this exciting time for Arena Milano. His expertise in branding, strategic development, and cultural promotion, along with his deep understanding of Milan’s identity, makes him the ideal leader to guide the arena’s growth. We look forward to seeing the venue set new benchmarks for both live entertainment and sports, not only in Italy but globally.”

Luca Martinazzoli stated, “It’s an honor to lead Arena Milano during this transformative phase. This project presents an incredible opportunity to contribute to the city’s ongoing renewal by providing an unparalleled entertainment experience to both locals and visitors from around the world. Milan’s role as a global center of culture and innovation makes the arena an ideal venue for attracting world-class events and inspiring audiences. I am excited to begin building a talented team to deliver this vision.”

About CTS EVENTIM
CTS EVENTIM is a leading international ticketing and live entertainment company. Over 300 million tickets per year are marketed using the Company’s systems – through physical box offices and mobile/online portals. According to Pollstar’s global rankings for 2023, the Group is the second-biggest promoter in the world. In addition, CTS EVENTIM operates some of Europe’s most renowned venues. CTS Eventim AG & Co. KGaA (ISIN DE 0005470306) has been listed on the stock exchange since 2000 and is a member of the MDAX segment. In 2023, the Group generated revenue of EUR 2.4 billion across more than 25 countries.

Media Contacts:

Christian Colmorgen
Vice President Corporate Communications
christian.colmorgen@eventim.de

Investor Relations
Marco Haeckermann
Vice President Corporate Development & Strategy
marco.haeckermann@eventim.de

SOURCE: CTS EVENTIM