Jørgen Vig Knudstorp Steps Down from KIRKBI, Shifts Focus to Education Initiatives

Jørgen Vig Knudstorp Steps Down from KIRKBI, Shifts Focus to Education Initiatives

(IN BRIEF) Jørgen Vig Knudstorp, after over 20 years of leadership at LEGO and KIRKBI, will step down from his executive role by the end of 2024. He will transition into a non-executive role, focusing on children’s education initiatives through the LEGO Foundation, KIRKBI Education, and BrainPOP. Knudstorp remains committed to advancing educational efforts while also maintaining roles on several other boards.

(PRESS RELEASE) BILLUND, 10-Sep-2024 — /EuropaWire/ — After over 20 years of leadership at LEGO and KIRKBI, Jørgen Vig Knudstorp has announced his decision to step down from his executive role by the end of 2024, transitioning into a non-executive position. Knudstorp, who played a key role in revitalizing LEGO during his tenure as CEO from 2004-2016, will now focus on educational initiatives in his new phase.

Knudstorp will continue as Deputy Chair of the LEGO Foundation and Non-Executive Chair of KIRKBI Education business activities, including BrainPOP Inc. He will also maintain board positions at IMD and Starbucks, as well as advising at Innovation Endeavors. His shift reflects a personal passion for education and a dedication to shaping future learning outcomes.

Thomas Kirk Kristiansen, the 4th generation owner of LEGO, praised Knudstorp for his contributions, calling him a visionary leader and a key figure in LEGO’s legacy of learning through play. Kristiansen looks forward to continuing their collaboration in the field of children’s education.

About KIRKBI

KIRKBI A/S is the Kirk Kristiansen family’s private holding and investment company founded to build a sustainable future for the family ownership of the LEGO® brand through generations. Our work is focused on three fundamental tasks all contributing to enabling the Kirk Kristiansen family to succeed with the mission to inspire and develop the builders of tomorrow: We work to protect, develop and leverage the LEGO brand across all the LEGO branded entities. We are committed to a long-term and responsible investment strategy to ensure a sound financial foundation for the owner family’s activities as well as contributing to a sustainable development in the world. And, we are dedicated to support the family members as they prepare for future generations to continue the active and engaged ownership as well as supporting their private activities, companies and philanthropic work. See www.KIRKBI.com

Media Contact:

Louise Klinge
Head of Communication – KIRKBI A/S
Mobile: +45 2921 1749
Louise.klinge@kirkbi.com

SOURCE: KIRKBI A/S