iDEAL to Rebrand as iDEAL | Wero in 2026, Marking the Start of Europe’s Unified Digital Payment Future

iDEAL to Rebrand as iDEAL | Wero in 2026, Marking the Start of Europe’s Unified Digital Payment Future

(IN BRIEF) Starting in 2026, iDEAL will transition into iDEAL | Wero, marking the first phase in the rollout of Wero — Europe’s new all-in-one digital wallet under the European Payments Initiative (EPI). Backed by ABN AMRO, ING, Rabobank, and supervised by the Dutch Central Bank, the migration will occur gradually to ensure stability. Dutch consumers will benefit from seamless, secure cross-border payments, while businesses gain access to a wider European market through one integration. The final Wero platform will include enhanced features such as purchase protection and support for subscriptions and in-store payments, creating a unified and future-proof European payment system.

(PRESS RELEASE) AMSTERDAM, 28-Oct-2025 — /EuropaWire/ — The Netherlands’ most widely used online payment system, iDEAL, will officially begin its rebranding to iDEAL | Wero in early 2026, marking the first major step toward the launch of Wero, the new European digital wallet. Already trusted by more than 45 million users across Europe, Wero aims to deliver a unified, secure, and simple payment experience that brings together multiple payment functions under one platform — available seamlessly across European markets.

This transition is being developed through close collaboration between iDEAL, Wero, ABN AMRO, ING, and Rabobank, under the supervision of De Nederlandsche Bank (the Dutch Central Bank). Together, they have designed a phased migration strategy to ensure continuity, reliability, and consumer confidence throughout the process.

For Dutch consumers, this transition means that paying across borders will soon be as effortless as making domestic transactions. Whether purchasing goods from a French retailer or booking accommodations in Germany, users will enjoy the same speed, security, and simplicity they have come to expect from iDEAL.

Wero forms part of the European Payments Initiative (EPI) — a major effort to establish a homegrown, independent, and competitive European payment system. The goal is to create a future-proof digital ecosystem capable of rivaling global non-European providers, while consolidating various payment functions such as online, in-store, and subscription-based payments under a single trusted brand.

The transition from iDEAL to Wero will unfold in three distinct phases:

Recognition Phase (Early 2026): Consumers will begin to see the new dual iDEAL | Wero logo on checkout pages, banking apps, and merchant sites. This co-branded stage will help users familiarize themselves with the new identity.

Technical Migration: Once regulatory approval is granted by the Dutch Central Bank, payment transactions will gradually be migrated to Wero’s European platform. This will be done in controlled steps to guarantee uninterrupted service.

Full Rollout: Ultimately, Wero will replace iDEAL entirely, offering users additional benefits such as purchase protection and streamlined merchant communication through their banking apps.

Wero’s capabilities will eventually expand beyond online payments to include subscriptions, pay-on-delivery, and in-store transactions, reflecting Europe’s growing demand for integrated digital payment solutions.

For merchants and payment providers, the transition opens new opportunities to reach a larger European audience through a single technical integration. Businesses are encouraged to update their systems early to ensure compatibility with the upcoming standard. Dedicated resources and technical guidance will be provided to facilitate a smooth migration.

The rebranding to iDEAL | Wero represents more than a visual update — it signals the beginning of a new era in European digital payments, one that blends local familiarity with continental reach, combining reliability, innovation, and user empowerment in a single financial ecosystem.

Media Contact:

Jarco de Swart
Sr Press Officer Corporate Affairs, Finance, Legal and Sustainability
jarco.de.swart@nl.abnamro.com
Tel:+31 (0)20 6282160

SOURCE: ABN AMRO