Ginny Cartwright Ziegler Appointed as Pearson’s Chief Marketing Officer to Lead Strategic Growth

Ginny Cartwright Ziegler Appointed as Pearson’s Chief Marketing Officer to Lead Strategic Growth

(IN BRIEF) Pearson has appointed Ginny Cartwright Ziegler as its new Chief Marketing Officer, effective July 29, 2024. Ginny, who brings over 30 years of marketing experience from global brands and recently served as CMO for North America at Accenture, will focus on enhancing Pearson’s marketing strategies, integrating AI, and expanding its market presence. She succeeds Lynne Frank and will report to CEO Omar Abbosh. The appointment is part of Pearson’s strategy to strengthen its AI and enterprise learning initiatives.

(PRESS RELEASE) LONDON, 23-Jul-2024 — /EuropaWire/ — Pearson (FTSE: PSON.L), the global leader in lifelong learning, has announced the appointment of Ginny Cartwright Ziegler as Chief Marketing Officer, effective July 29, 2024. Reporting to CEO Omar Abbosh, Ginny will oversee Pearson’s marketing, brand, and communications efforts, succeeding Lynne Frank who is stepping down from her roles as Chief Marketing Officer and Co-President, Direct to Consumer.

As Pearson intensifies its focus on AI and enterprise learning, Ginny brings over 30 years of marketing expertise and a history of driving growth for major global technology and innovation brands such as HP, Deutsche Bank, General Motors, IBM, Intuit, Microsoft, NCR, Sun, Philips, and Xerox PARC. She will join Pearson’s executive management team with a mandate to innovate marketing strategies, integrate AI and advanced technologies into customer experiences, and expand Pearson’s market presence.

Ginny joins Pearson from Accenture, where she served as Chief Marketing Officer for North America, the company’s largest and most profitable division. During her 16-year tenure at Accenture, she played a key role in driving double-digit growth, fostering a collaborative culture, and elevating the company’s cloud, cybersecurity, and talent management practices to market-leading positions.

Omar Abbosh, Pearson CEO, stated, “I’m thrilled to welcome Ginny at this pivotal moment for Pearson. She is a disruptive innovator with a remarkable ability to lead teams and forge strong partnerships. Her extensive experience in Silicon Valley will be instrumental as we steer Pearson into a new era of AI-driven education.”

Abbosh also expressed gratitude to Lynne Frank, saying, “Lynne has made significant contributions during her time at Pearson, enhancing our connection with consumers and elevating our brand. Her leadership has been invaluable.”

Ginny Cartwright Ziegler shared her enthusiasm for the role, saying, “Joining Pearson to advance the transformative power of learning is a unique and inspiring opportunity. I look forward to working with Pearson’s talented team to create exceptional customer experiences that promote knowledge and growth.”

Recognized as one of the Bay Area’s Most Influential Women by the San Francisco Business Times, Ginny also chairs strategic planning and serves on the executive board of the San Francisco Opera Guild. Additionally, she advises Realize the Dream, an initiative led by Martin Luther King III and Arndrea Waters King aimed at encouraging community service.

Ginny holds a Bachelor of Arts with joint honors in modern languages, literature, and linguistics from the University of Bristol and has studied at Université Paris Sorbonne. She resides in the San Francisco Bay Area.

For more details, visit Ginny’s full biography on pearsonplc.com.

About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

Media Contact:

Dan.Nelson@Pearson.com – US
Laura.Ewart@Pearson.com – UK

SOURCE: Pearson