GfK unveils predictive analytics capability and real-time, on-demand access to powerful insights in the next iteration of its customer experience management solution, GfK Echo

NUERNBERG, 28-7-2015 — /EuropaWire/ — Today (27 July 2015), GfK has announced the next iteration of its customer experience management solution, GfK Echo.  Building upon existing capability, the enhanced GfK Echo now features predictive analytics capability and real-time, on-demand access to powerful insights.

Dan Zuckerman, Global Product Manager, states, “At GfK, we believe every encounter with a customer can impact business performance.  The day-to-day success depends on the ability to see and respond to the quality of service delivered every minute of every day, across all levels of an organization.”

GfK Echo is a platform that monitors the experiences at the point of sale and/or service, to empower customer care and recovery.

The enhanced GfK Echo platform integrates structured and unstructured customer feedback with client and third party data, and uses predictive modeling to identify which specific actions drive incremental sales growth.

Using GfK Echo, clients have access to powerful insights that strengthen and transform the way they do business, all in real-time.

New capabilities for GfK Echo include:

• A flexible, on demand platform that mirrors the structure of clients’ sales and service organizations
• Real-time management of customer alerts via mobile app
• A  more cost-effective approach when compared to traditional customer satisfaction research
• Actions that deliver financial gains for clients’ business

GfK Echo is offered in more than 100 countries by local consultants and experts in our clients industries to offer unmatched visibility into customer experiences.

Watch our video on GfK Echo’s capabilities

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Dan Zuckerman
Global Lead
+1 973 599 3550
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