Experian and Snowflake Partner to Embed Advanced Data Quality Capabilities Directly into the AI Data Cloud

Experian and Snowflake Partner to Embed Advanced Data Quality Capabilities Directly into the AI Data Cloud

(IN BRIEF) Experian has launched an integration between its Aperture Data Studio platform and Snowflake’s AI Data Cloud, enabling organisations to manage, profile, transform, and validate data directly within Snowflake without moving it outside the platform. The collaboration is designed to improve data security, accelerate data management workflows, and unify data quality and governance efforts by combining Experian’s expertise with Snowflake’s scalable cloud infrastructure. Senior leaders from both companies highlighted the growing importance of high-quality data for AI adoption, compliance, and risk management, positioning the integration as a key step in helping businesses build trusted data foundations. The solution is now available globally to Snowflake customers and forms part of Snowflake’s wider partner ecosystem aimed at delivering greater business value from data and AI investments.

(PRESS RELEASE) LONDON, 12-Feb-2026 — /EuropaWire/ — Experian, a global data and technology company, has launched a new integration between its Aperture Data Studio platform and Snowflake’s AI Data Cloud, enabling organisations to strengthen their data foundations directly where their data is stored. The collaboration brings together Experian’s data quality and governance capabilities with Snowflake’s cloud data infrastructure, allowing customers to profile, transform, and validate data without needing to move it outside the Snowflake environment.

Through this integration, businesses can manage and improve data quality within Snowflake’s secure perimeter, helping to reduce risk and maintain regulatory compliance while streamlining operational processes. Users can design data workflows in Aperture Data Studio’s interface and execute them efficiently inside Snowflake, significantly accelerating data management activities and minimising latency. The combined solution also supports a more unified approach to data governance by enabling teams to catalogue, control, and monitor data with greater accuracy and consistency at scale.

Experian and Snowflake position the partnership as part of a broader effort to mobilise data more effectively for organisations worldwide, particularly in the context of growing AI adoption. By embedding data quality capabilities directly into Snowflake’s platform, the companies aim to make it easier for businesses to build trusted datasets that can support advanced analytics, machine learning, and AI-driven decision-making.

Andrew Abraham, Global Managing Director of Data Quality at Experian, emphasised that high-quality data is a critical foundation for digital transformation and AI initiatives. He noted that many organisations struggle to extract real value from their data due to quality and governance challenges. By combining Experian’s expertise with Snowflake’s performance and scalability, the integration is designed to help businesses innovate faster, stay compliant, and reduce operational risk while ensuring that their data is reliable and fit for purpose.

Rinesh Patel, Global Head of Financial Services at Snowflake, highlighted that the new integration strengthens Snowflake’s ecosystem by giving joint customers a more robust way to establish a trusted and compliant data foundation. He stated that the collaboration will support faster AI adoption and more informed decision-making by improving data reliability and accessibility within the Snowflake platform.

Aperture Data Studio is described as a unified platform that integrates data quality and governance across data, models, and AI agents. With the Snowflake integration now available globally, organisations using Snowflake can deploy Aperture Data Studio workflows directly within their existing data environments.

The announcement also aligns with Snowflake’s broader partner ecosystem strategy, which includes AI Data Cloud Product Partners and Services Partners that support customers in optimising their use of Snowflake’s capabilities across their data and AI journeys.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Media Contact:

Robert Goodman
PR Manager, Corporate & Business, UK&I, Experian
Tel: +44 7989 398 498 / Email: Robert.Goodman@Experian.com

SOURCE: Experian