Brazil’s booming IoT market drives Netmore to take over American Tower’s LoRaWAN operations, building on Everynet acquisition to reinforce Latin American leadership

Netmore takes over American Tower’s LoRaWAN in Brazil, leveraging Everynet deal to tap booming IoT market

Under the agreement, Netmore will now manage customer relationships, network operations, and service delivery, providing carrier-grade IoT connectivity under formal service level agreements. 

This move builds on Netmore’s earlier acquisition of Everynet, which previously partnered with American Tower to provide nationwide LoRaWAN coverage in Brazil. 

Netmore says it will target large-scale IoT deployments across Brazil in sectors like water and gas metering, agriculture, transportation and logistics, smart cities, and other industrial and municipal applications.

Executives at Netmore emphasize that Brazil represents a “dynamic and fast-growing market” for IoT and that this transition reinforces the company’s regional infrastructure commitment and customer-centric approach. 

Netmore’s Latin America vice president, Gustavo Zarife, described the transition as following the “Netmore Way”—a strategy combining network stability, densification efforts, formal SLAs, and over ten years of global LoRaWAN operational experience.

Brazil’s IoT market is expanding rapidly, with the IMARC Group estimating its value at US$18.4 billion in 2024 and projecting it to surpass US$99 billion by 2033. Much of this growth is expected to come from demand for low-cost, long-range connectivity in utilities, agriculture, logistics, and smart cities — sectors where LoRaWAN technology is especially well suited. A separate market outlook cited on LinkedIn projects Brazil’s Low-Power Wide-Area Network (LPWAN) market to grow at close to 40% annually through the late 2020s.

By assuming American Tower’s LoRaWAN operations, Netmore positions itself to play a central role in this expansion, with a strategy centered on network reliability, densification, and formal service level agreements. The move not only strengthens its presence in Brazil but also advances its ambitions as a leading IoT connectivity provider across Latin America.

The success of this transition will hinge on Netmore’s ability to deliver large-scale, stable infrastructure in a country where connectivity gaps remain a challenge. If successful, the company could accelerate digital transformation initiatives and sustainability projects, while setting a new standard for IoT service delivery in the region.

The company’s activities earlier this year underscore this wider strategy. In March 2025, Netmore announced a partnership with Zenze to deploy LoRaWAN-based cargo visibility networks across ports and terminals worldwide, enhancing real-time tracking and transparency in global supply chains (EuropaWire, March 17, 2025). Around the same time, it also launched a Metering-as-a-Service (MaaS) model for water and gas utilities in Europe and the United States, designed to lower upfront costs and accelerate the shift to smart metering (EuropaWire, March 11, 2025).