bp and Castrol Partner with Audi for Formula 1 Entry in 2026

bp and Castrol Partner with Audi for Formula 1 Entry in 2026

(IN BRIEF) bp and Castrol have entered into a strategic partnership with Audi for their debut in Formula 1 in 2026. This exclusive collaboration includes the development of FIA-compliant Advanced Sustainable fuels and specialized lubricants for Audi’s F1 power unit. bp will also serve as the first official partner of Audi’s future factory team in Formula 1, showcasing their brands in marketing and branding initiatives. The partnership underscores a shared commitment to innovation and sustainability in motorsport, building on their successful history of collaboration in various racing series.

(PRESS RELEASE) LONDON, 16-Jul-2024 — /EuropaWire/ — In a groundbreaking move, bp and its specialist lubricants division Castrol have entered into an exclusive technical and sponsorship partnership with Audi as the automaker prepares to debut in Formula 1 in 2026. The collaboration will focus on developing FIA-specified Advanced Sustainable fuels and advanced lubricants tailored for Audi’s F1 power unit.

The partnership, which includes a long-term sponsorship agreement, marks bp as the inaugural official partner of Audi’s future factory team in Formula 1. This entails branding and marketing rights for bp, Castrol, and Aral, bp’s leading fuel and retail brand in Germany.

“Andreas Seidl, CEO of Audi F1 team, expressed excitement about elevating their longstanding partnership with bp and Castrol to Formula 1, highlighting their shared commitment to technological excellence and innovation,” said Nicola Buck, SVP Marketing at bp, emphasizing the opportunity for their premium brands to showcase their capabilities in motorsport’s premier category.

Adam Baker, CEO of Audi Formula Racing GmbH, underscored the strategic importance of the partnership, particularly in developing high-performance fuels critical for Audi’s competitive edge in Formula 1’s upcoming era defined by enhanced electrification and sustainability.

The collaboration builds upon Audi and bp’s successful history in motorsport, spanning various championships and reaffirming their commitment to pioneering sustainable solutions at the forefront of global motorsport.

For more details, visit bp’s official channels or Audi’s motorsport updates on their Formula 1 journey.

Media Contact:

bp press office, London
+44 (0)7831 095541
bppress@bp.com

SOURCE: Lightsource bp