BESTSECRET Enhances Customer Checkout Experience Across Europe with Adyen’s Unified Payment Platform

BESTSECRET Enhances Customer Checkout Experience Across Europe with Adyen’s Unified Payment Platform

(IN BRIEF) Adyen has become BESTSECRET’s preferred payment provider, enhancing its checkout experience with a wide range of localized payment methods across key European markets. Adyen’s scalable, single-platform solution has supported BESTSECRET’s international expansion, enabling the brand to offer frictionless payment options that cater to regional preferences.

(PRESS RELEASE) BERLIN, 20-May-2025 — /EuropaWire/ — Adyen, the leading financial technology platform for global businesses, has become BESTSECRET’s preferred payment provider, enhancing the premium online retailer’s payment experience across key European markets. BESTSECRET, a top European destination for off-price fashion, has leveraged Adyen’s single-platform technology to offer a seamless, tailored checkout experience that caters to local customer preferences.

Adyen’s platform enables BESTSECRET to provide a wide range of payment methods, including Visa, Mastercard, Apple Pay, iDeal, Bancontact, and TWINT. This suite of local payment solutions ensures a frictionless transaction process, enhancing the overall shopping experience for BESTSECRET’s customers.

Supporting International Growth and Scalability

Since 2020, BESTSECRET has achieved significant international growth, with a 45% compound annual growth rate in revenue from markets outside of Germany. Adyen has played a pivotal role in this success by offering a flexible, scalable payment platform that adapts to local needs and market dynamics. This integration has streamlined the checkout process, helping BESTSECRET to keep pace with its rapid expansion.

“Adyen is proud to support BESTSECRET’s growth by providing scalable, local payment experiences across Europe,” said Hella Fuhrmann, Country Manager DACH at Adyen. “Our focus is on offering choice and convenience at the checkout, ensuring our partners can easily expand into new markets and serve their customers effectively.”

The collaboration has also provided a robust foundation for future scalability. Adyen’s unified commerce capabilities enable BESTSECRET to continuously adjust to shifting customer preferences and emerging market trends without introducing unnecessary complexity. This streamlined approach makes it easy for BESTSECRET to launch in new countries and add payment methods quickly, all through a single integration.

“We’ve been able to roll out the right payment methods for each market effortlessly thanks to Adyen’s platform,” said Sarah Simon, Director of Payments at BESTSECRET. “This has been essential for our international expansion and in delivering a localized shopping experience. For instance, integrating TWINT in Switzerland has significantly contributed to customer satisfaction and adoption in that region.”

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with BESTSECRET as described in this release underlines Adyen’s continuous growth with existing and new clients over the years.

About BESTSECRET

BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset.

Media Contact:

press@adyen.com

SOURCE: Adyen NV