Bechtle AG to Streamline Executive Board Responsibilities for Unified Sales Strategy Across Europe

Bechtle AG to Streamline Executive Board Responsibilities for Unified Sales Strategy Across Europe

(IN BRIEF) Bechtle AG will reorganize its Executive Board from 1 January 2025, consolidating all sales channels within individual country markets to strengthen its multi-channel approach and international presence. COO Michael Guschlbauer will oversee operations in Germany, Austria, and specialist units, while COO Konstantin Ebert will manage Bechtle’s subsidiaries across 12 other European countries. This change aims to enhance customer support, streamline processes, and support growth through a unified market strategy. Financial reporting for 2025 will transition to reflect the new structure, aligning with Bechtle’s goal to advance as a leading IT partner in Europe.

(PRESS RELEASE) NECKARSULM, 25-Nov-2024 — /EuropaWire/ — From 1 January 2025, Bechtle AG, Germany’s largest IT system house, will reorganize its Executive Board structure, integrating all sales channels within individual country markets. With subsidiaries in 14 European nations, the company aims to strengthen its multi-channel approach, enhance market penetration, and expand its international footprint. This new structure is designed to deliver a cohesive market strategy, streamline processes, and provide seamless, tailored support for customers across all sales channels.

As part of the reorganization, COO Michael Guschlbauer will oversee operations in Germany and Austria, as well as the Bechtle Group’s specialist units, including engineering, ERP, collaboration, and artificial intelligence services. Meanwhile, COO Konstantin Ebert will manage operations in the remaining European markets where Bechtle operates, such as France, Switzerland, and the UK. The restructuring reflects Bechtle’s commitment to a more unified approach to meet evolving customer demands and support its growth strategy.

This shift comes as Bechtle moves away from its previous division of IT System House & Managed Services and IT E-commerce into separate executive responsibilities. Instead, the company will adopt a country-specific management model, aligning its organizational structure with the realities of increasing internationalization and cross-channel customer requirements.

Konstantin Ebert, who joined the Executive Board in January 2024, explained:
“This change enhances cross-channel collaboration, accelerates processes, and equips us to better engage with our markets. It also supports our international expansion, including strategic acquisitions.”

Michael Guschlbauer, a 16-year Executive Board veteran, emphasized the customer benefits:
“A consistent multi-channel strategy reinforces our position as a trusted IT partner for B2B and B2G customers. It strengthens customer loyalty and advances our growth goals across European markets.”

Bechtle’s financial reporting for 2025 will initially maintain its current segmentation between IT System House & Managed Services and IT E-commerce. However, the company plans to transition to the new organizational structure for its 2025 Annual Report, ending a segmentation model that has been in place since its IPO in 2000.

The reorganization marks a significant step in Bechtle’s evolution, aligning its operational and strategic priorities with its ambition to remain a leader in the European IT market while driving efficiency, collaboration, and innovation.

About Bechtle
With more than 100 system houses and IT e-commerce in 14 countries, Bechtle is one of Europe’s leading IT providers and never more than a stone’s throw away. Bechtle also has a worldwide partner network to fulfil the needs of its customers on every continent. Founded in 1983, the Bechtle Group is headquartered in the southern German town of Neckarsulm and currently employs over 15,600 people. Over 70,000 customers from the industrial, trade, financial and public sectors rely on Bechtle to drive their digital transformation with a cross-vendor portfolio that spans the whole world of IT infrastructure and operations. Bechtle is listed on the MDAX and TecDAX indexes. In 2023, the company generated a revenue of €6.42 bn. Read more at bechtle.com

Media Contact:

Corporate Communications
Sabine Brand
Bechtle Platz 1 | 74172 Neckarsulm
Phone: +49 7132 981-4115
E-mail: sabine.brand@bechtle.com

SOURCE: Bechtle AG