Aviva Introduces Junior ISA with 0% Platform Charge

(IN BRIEF) Aviva is launching a new Junior ISA (JISA) portfolio with a 0% platform charge, aimed at encouraging young investors to maximize their tax-efficient savings. This fully integrated JISA will be available later this summer to both new and existing customers. Clients can invest up to £9,000 annually in JISA, in addition to their individual ISA limit. The initiative enhances Aviva’s intergenerational financial planning capabilities, allowing advisers to offer multi-generational advice. This follows other platform improvements by Aviva, including cash management capabilities and a client and asset transition service.

(PRESS RELEASE) LONDON, 1-Aug-2024 — /EuropaWire/ — Aviva plc (LON: AV), a British multinational insurance company, has announced the launch of its new Junior ISA (JISA) portfolio, which will feature a 0% platform fee for the lifetime of the JISA. This initiative is aimed at encouraging young investors to maximize their tax-efficient savings opportunities. The JISA, set to launch later this summer, is fully integrated into Aviva’s platform and available to both new and existing customers without any additional requirements.

The new JISA can be combined with competitively priced multi-asset funds on Aviva’s platform, potentially reducing fees to as low as 0.15%. This product enhances Aviva’s intergenerational financial planning capabilities, allowing advisers to offer comprehensive multi-generational advice. Clients can invest up to £9,000 in the JISA annually, in addition to their individual ISA limit, providing greater scope for tax-efficient savings.

Al Ward, Head of Aviva’s Adviser Platform, highlighted the significance of this launch, noting that advisers have long requested the inclusion of JISA on the platform. He emphasized that the 0% platform fee is designed to promote good savings habits from a young age and support tax-efficient financial planning for families.

This new offering follows several platform enhancements by Aviva this year, including new cash management capabilities, a client and asset transition service, and a partnership with FSL for tax reporting. Ward concluded by expressing Aviva’s commitment to working with advisers to deliver key platform capabilities through advanced technology.

Media contact:

Catherine Comben
UK Insurance Media Relations
+44 (0) 7800 692 087
catherine.comben@aviva.com

SOURCE: AVIVA