Arkema Launches Innovative Employer Brand Campaign: ‘What Are You Made Of?’

Arkema Launches Innovative Employer Brand Campaign: ‘What Are You Made Of?’

(IN BRIEF) Arkema unveils its new employer brand campaign, “What Are You Made Of?”, aimed at attracting and selecting candidates based on their unique combination of skills, qualities, and personality traits. Departing from traditional hiring approaches, Arkema emphasizes the importance of “soft skills” alongside technical expertise in its recruitment process, seeking individuals who embody the company’s innovative spirit and commitment to sustainability. Through posters featuring real employees and their distinctive compositions, the campaign highlights Arkema’s inclusive corporate culture and its dedication to fostering a diverse workforce across various expertise areas. With a focus on inspiring pride among current employees and positioning Arkema as the employer of choice for exceptional talent, the campaign reflects the company’s ongoing efforts to drive innovation and make a positive impact on the world.

(PRESS RELEASE) COLOMBES, 3-Apr-2024 — /EuropaWire/ — To support our recruitment of some 2,000 full-time employees and over 500 interns and work-study trainees each year, Arkema is launching a new employer brand campaign headlined “What are you made of? Changing the world requires the right formula”. Unlike the Group’s previous employer brand or hiring initiatives, this is the first such campaign to be putting forward the “soft skills” of candidates as a key asset in the selection and thus the recruitment process.

“One of our major assets in the face of the war for talent in different regions of the world is our corporate project, which contributes through our innovation and our speciality materials to the development of solutions for a more sustainable and less carbon-intensive world. But it’s not the only one. Arkema also boasts a corporate culture that is genuinely focused on people and teamwork.

In terms of HR policy, this means that we select people, not just resumes. In a nod to our profession as chemists, the idea of a “right formula” developed in this new campaign underlines the fact that we are particularly interested in the sum total of a person’s characteristics: their talents, qualities, expertise and personality,” says Thierry Le Hénaff, Chairman and CEO of Arkema.

“What Are You Made Of?”

To invent solutions that make a difference, you need people that personify that difference.

The Group wanted to showcase its recruitment aspirations and devise a campaign showing that, at Arkema, we are looking for women and men whose range of skills, or rather “the formula” – to use the chemical metaphor – is as interesting and innovative as our materials.

The campaign “What are you made of?” is being rolled out through a series of posters featuring real Arkema employees revealing their unique makeup, for instance: 37% daring, 32% power of persuasion, 15% superhero fan.

Each poster conjures up the countless compositions of Arkema’s innovative materials and of the people who will create, produce and sell them. Following its launch across France, the campaign will be rolled out in the other countries with a Group presence, based on their hiring needs.

The objective of the campaign is to position Arkema as the future employer of choice for unique candidates, not to mention inspire a sense of pride in its employees, who contribute to the Group’s success.

Arkema calls upon over 200 lines of expertise across four main areas: manufacturing, research, business and support functions. The profiles hired by Arkema include entry level, experienced personnel, and experts, in diverse fields, including research and development, processes, manufacturing, finance, marketing and human resources…

Media Contacts:

Gilles Galinier
VP Communication
+33 (0)1 49 00 70 07

Anne Plaisance
Corporate Press Relations Manager
+33 (0)6 81 87 48 77

SOURCE: Arkema