Accenture strengthens B2B marketing transformation with acquisition of MomentumABM and its account-based marketing expertise

(IN BRIEF) Accenture has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing, which will join Accenture Song to enhance its B2B marketing transformation capabilities. Founded in 2011, MomentumABM has a 90-strong team in London and Boston, serving technology, financial, and services clients with strategy, operating model, and program execution expertise. Its proprietary frameworks, including the ABM Adoption Framework and Customer Buying Index, will complement Accenture Song’s global reach and AI-powered personalization. Executives from both companies emphasized the deal’s importance for addressing the growing complexity of B2B marketing and helping clients achieve sustainable, client-centric growth. The acquisition is part of a broader expansion strategy by Accenture Song, which has recently added firms such as Unlimited, GemSeek, Mindcurv, and ConcentricLife. Terms of the deal were not disclosed.

(PRESS RELEASE) LONDON, 5-Sep-2025 — /EuropaWire/ — Accenture (NYSE: ACN) has acquired MomentumABM, a UK-headquartered growth consultancy recognized as a pioneer in advancing account-based marketing (ABM) strategies for global B2B enterprises. MomentumABM will now become part of Accenture Song, the world’s leading tech-powered creative group, bolstering its ability to help B2B organizations navigate an increasingly complex landscape of heightened client expectations, digital-first strategies, and intensified competition.

Founded in 2011, MomentumABM provides a full spectrum of B2B marketing advisory services, ranging from customer growth strategy design and operating model transformation to capability building and end-to-end program execution. With offices in London and Boston and a team of around 90 specialists, the consultancy has built a strong reputation for helping clients in technology, professional services, and financial sectors align their commercial functions with client insights to deliver long-term growth. MomentumABM further expanded its expertise with the acquisition of ITSMA in 2019, a move that added deep research and advisory strength to its portfolio.

The global B2B marketing services market is forecasted to grow from $22.77 billion in 2025 at a CAGR of 6.7% through 2030, as businesses pivot from traditional models to integrated, digital-first approaches. By joining Accenture Song, MomentumABM brings methodologies, frameworks, and recognized credentials that include the ABM Adoption Framework, decision support methodologies, the Customer Buying Index (CBX), and a global certification in Account-Based Marketing. These proprietary tools will complement Song’s scale, advanced AI-powered personalization capabilities, and broad expertise in customer reinvention.

Executive perspectives
“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa. “Together, we will collaborate with clients to redesign operating models, build future-oriented capabilities, and deliver more relevant and impactful engagement strategies.”

Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa, emphasized: “Marketing reinvention is a strategic priority for Accenture, particularly in complex B2B industries. MomentumABM’s approach aligns with our vision for B2B growth, and we are thrilled to integrate their expertise into Accenture Song to support our clients.”

Alisha Lyndon, CEO and founder of MomentumABM, added: “Marketing leaders today face mounting pressure to deliver growth amid rising client expectations. At MomentumABM, we have helped them adapt to buyer complexity, set new standards of engagement, and drive transformation at scale. By joining Accenture Song, we combine our proven ABM capabilities with global scale, customer reinvention services, and AI investments to enable clients to define, operationalize, and scale their growth strategies.”

MomentumABM has earned accolades including the Global Marketing Excellence Awards and continues to be recognized as a leading certification provider in ABM. Its addition marks another milestone in Accenture Song’s series of targeted acquisitions to deepen its marketing transformation portfolio, following Unlimited, GemSeek, Mindcurv, and ConcentricLife.

Financial details of the transaction were not disclosed.

Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “aspires,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook,” “goal,” “target” and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Accenture strengthens B2B marketing transformation with acquisition of MomentumABM and its account-based marketing expertise

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