Accenture and Profitmind Form Strategic Partnership to Transform Retail Pricing and Planning

Accenture and Profitmind Form Strategic Partnership to Transform Retail Pricing and Planning

(IN BRIEF) Accenture has invested in Profitmind through Accenture Ventures and formed a strategic partnership to strengthen its data and AI offerings for the retail industry. Profitmind’s agentic AI platform enables retailers to automate and coordinate decisions across pricing, inventory, and planning, helping bridge the gap between insight and execution. By combining machine learning, generative AI, and agentic AI, the platform supports faster, more transparent decision-making in a rapidly changing retail environment. The partnership aims to scale these capabilities globally, supporting retailers in improving agility, customer engagement, and business performance.

(PRESS RELEASE) DUBLIN, 9-Jan-2026 — /EuropaWire/ — Accenture has made a strategic investment in Profitmind through Accenture Ventures, alongside entering into a partnership aimed at expanding advanced data and artificial intelligence capabilities for the retail sector. The collaboration is designed to help retailers move more effectively from insight to execution by using agentic AI to automate and coordinate decision-making across pricing, inventory management, and planning.

The investment comes at a time when retailers are facing increasing operational complexity driven by volatile demand, fragmented data environments, and rising customer expectations. Agentic AI is emerging as a critical tool in this environment, enabling systems to independently analyze large volumes of data, orchestrate actions across workflows, and adapt dynamically to real-time market changes. According to recent Accenture research, brands that deliver emotionally engaging customer experiences benefit from higher engagement levels, stronger online advocacy, and greater pricing acceptance.

Profitmind’s platform is built around a network of intelligent AI agents that connect data across pricing, promotions, inventory, and assortment planning. These agents generate timely, actionable recommendations that retail teams can execute quickly in fast-moving market conditions. By combining machine learning, generative AI, and agentic AI, the platform supports faster and more confident decision-making while maintaining transparency into how recommendations are generated and what outcomes are expected.

Jill Standish, Accenture’s global retail lead, said that merchandising teams are increasingly overwhelmed by data and reporting demands at a time when rapid decision-making is essential. She noted that Profitmind’s approach aligns closely with how retailers actually operate, bringing together multiple data sources into clear, prioritized actions that can be trusted and acted upon in an increasingly competitive landscape.

Profitmind introduced its agentic AI platform to the retail market at the National Retail Federation event in 2024. According to Dr. Mark Chrystal, co-founder and chief executive officer of Profitmind, partnering with Accenture significantly extends the company’s ability to address operational complexity across markets, channels, and technology environments. The partnership is expected to accelerate global adoption of the platform, helping retailers translate complex insights into measurable business outcomes.

Accenture and Profitmind will jointly showcase the platform at the upcoming National Retail Federation event taking place from January 11 to 13, with a live demonstration available at the Microsoft booth. Financial terms of the investment were not disclosed.

About Accenture
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.

About Profitmind
Profitmind is a decision intelligence platform built by retail operators for retail operators. The platform is designed to help merchants, planners, and marketers move faster in a market that changes in real time. Its native agentic AI architecture unifies a retailer’s strategy, internal data, and external competitive signals to deliver prioritized, explainable recommendations across pricing, promotions, inventory, marketing, and assortment. Built to mirror how cross-functional retail teams operate week to week, Profitmind reduces manual reporting and spreadsheet reconciliation by surfacing a ranked set of actions tied to sales, profit, and working capital impact, while integrating with existing execution systems. Profitmind is powering mission critical merchandising decisions for retailers from $20 million to $100 billion in revenue across every merchandise category on 3 continents. The platform has helped drive outcomes such as a 250+ basis point profit improvement for one client and hundreds of hours saved per month in manual data work. To learn more, visit Profitmind.com.

Media Contacts:

Keerthi Goutham
Accenture Ventures
+91 99000 94099
keerthi.goutham@accenture.com

Tara Burns
Accenture
+44 7789 651 619
tara.burns@accenture.com

For Profitmind:
Michael McMullan
Berns Communications Group
mmcmullan@bcg-pr.com

SOURCE: Accenture