Zapia Accelerates Development of User Controlled Autonomous AI Assistant with New Investment

Zapia Accelerates Development of User Controlled Autonomous AI Assistant with New Investment

(IN BRIEF) Zapia has secured new funding, bringing total capital raised to $19.3 million, with Prosus Ventures making its second investment in the company. The funds will accelerate the launch of Zapia Max, an AI assistant capable of autonomously executing tasks such as navigating websites, managing emails, comparing online prices and editing documents under controlled user permissions. Founded in 2023, Zapia has grown to over 6 million users in Latin America and is exploring expansion into Europe and the United States. The company positions Zapia Max as a secure, user-controlled alternative to more technically complex AI agent systems currently emerging in the market.

(PRESS RELEASE) AMSTERDAM, 3-Mar-2026 — /EuropaWire/ — Zapia has raised new capital, bringing its total funding to $19.3 million to date, in a round that includes a second investment from Prosus Ventures. The financing will support the rollout of Zapia Max, a next-generation version of the company’s AI assistant built to autonomously perform complex digital tasks across browsers and applications while maintaining structured user permissions and security controls.

Founded two years ago, Zapia has positioned itself as an AI assistant focused not only on conversation but on real-world task execution. The platform already enables users to carry out actions such as booking reservations, scheduling reminders, organizing calendars and syncing with Google Calendar. Its growth has been driven largely by word of mouth, particularly across Latin America.

Zapia Max significantly expands these capabilities. The new system is designed to navigate websites, interact with online applications, compare prices across multiple e-commerce platforms, monitor product pricing, manage email inboxes, respond to messages, review subscriptions, edit documents and spreadsheets and complete reservations. All actions operate under explicit user authorization and defined access layers.

The announcement comes amid rising interest in autonomous AI agents. While recent systems have demonstrated strong technical capabilities, many remain geared toward developers and technically advanced users, often requiring complex setup or running directly on user devices.

Juan Pablo Pereira, Chief Executive Officer of Zapia, said that the emergence of powerful agent technologies highlights the opportunity to make such tools more accessible. He noted that Zapia Max is designed to bring autonomous digital task execution to everyday users while maintaining clear user oversight and control. The company emphasizes that the system operates within structured permission frameworks rather than granting unrestricted device access.

Zapia’s primary market remains Latin America, where it has surpassed 6 million users. The company is also exploring expansion opportunities in Europe and the United States as demand increases. Recent policy changes affecting third-party AI services on messaging platforms accelerated Zapia’s shift toward a fully owned distribution model. The company views this transition as strengthening its brand independence and product control.

The new funding will be used to grow the team and accelerate product development for Zapia Max. According to Pereira, Prosus Ventures’ continued backing reflects alignment on a long-term, product-led growth strategy focused on solving everyday user needs.

As autonomous AI agents gain broader visibility across the technology sector, Zapia is concentrating on delivering practical, accessible execution capabilities that integrate seamlessly into daily life.

About Zapia

Founded in September 2023, Zapia is an AI-powered personal assistant built for everyday life in Latin America, with a focus on autonomously handling real-world tasks. The platform has surpassed 6 million users, driven largely by organic growth.

Zapia can execute tasks such as requesting quotes, making reservations, managing schedules through voice messages, setting reminders, and interpreting images and PDF files. The assistant offers more than 20 features designed to reduce daily friction by taking care of practical, real-world tasks on behalf of users.

More information is available at zapia.com, or via the Zapia app on Google Play and the App Store.

About Prosus

Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.

The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.

Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.

The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.

To find out more, please visit www.prosus.com.

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SOURCE: PROSUS