Otto Group appoints digital retail expert Philipp Andrée to Executive Board for Brands and Retail

Otto Group appoints digital retail expert Philipp Andrée to Executive Board for Brands and Retail

(IN BRIEF) Dr. Philipp Andrée will join the Otto Group Executive Board on 1 April as Member for Brands and Retail, succeeding Sergio Bucher, who will retire from the Executive Board but continue advising the Group as a Supervisory Board member. Andrée, previously CCO of the Douglas Group, brings extensive experience in digitalization, e-commerce, and omnichannel retail, and will oversee advisory boards for several key Otto Group businesses as well as sourcing activities. Bucher was recognized for his significant contributions to the Group’s international strategy and corporate culture, with leadership praising his achievements and welcoming his continued involvement in advisory roles.

(PRESS RELEASE) HAMBURG, 3-Feb-2026 — /EuropaWire/ — Otto Group will welcome Dr. Philipp Andrée to its Executive Board on 1 April, marking an important leadership transition for the international retail and e-commerce group. He will take over from Sergio Bucher, who will step down from the Executive Board but remain closely involved with the company in a new capacity as a member of the Otto Group Supervisory Board.

In his new role as Member of the Executive Board for Brands and Retail, Dr. Andrée will assume strategic responsibility for several key Otto Group business units. This includes chairing the advisory boards of Crate & Barrel, Manufactum, Frankonia, and Freemans & Grattan, as well as overseeing Otto International’s global sourcing activities. His appointment is intended to further strengthen the Group’s focus on digitally driven retail, brand development, and scalable business models.

Dr. Andrée joins Otto Group from the Douglas Group, where he has served as Chief Commercial Officer and a member of the Executive Board since January 2023. Prior to this, he spent more than seven years at Tchibo, the Hamburg-based coffee and retail company, most recently holding board-level responsibility for digital and marketing functions. Earlier in his career, he founded and led the online fashion platform Department47, which he later successfully sold. He began his professional journey at McKinsey & Company and holds a degree in mechanical engineering from the Technical University of Hamburg as well as a doctorate in marketing from the University of Hamburg.

Benjamin Otto, designated Chair of the Otto Group Foundation and Shareholders’ Council, welcomed the appointment, describing Dr. Andrée as a highly accomplished expert in e-commerce and digital transformation. He expressed confidence that Andrée’s experience in profitability, digitalization, and scaling business models would play a significant role in advancing Otto Group’s strategic direction and shaping its future growth.

Sergio Bucher, who has been a member of the Otto Group Executive Board since February 2020, has made a lasting impact on the company’s international development and corporate culture. During his tenure, he contributed to the strategic evolution of the Group’s diverse portfolio and championed a more open, inclusive, and globally oriented organizational culture. His leadership has also been recognized externally, including receiving the “Diversity Ambassador” award as part of the Impact of Diversity Awards.

Prof. Dr. Michael Otto, current Chair of the Foundation and Shareholders’ Council and Honorary Chair of the Supervisory Board, thanked Bucher for his commitment and achievements over the past six years. He highlighted Bucher’s significant contributions to the Group’s success and expressed appreciation for his continued involvement as a member of the Supervisory Board and the Bonprix Advisory Board.

About Otto Group

Founded in 1949 in Germany, the Otto Group is today a globally operating e-commerce and service group with around 38,500 employees in 30 significant corporate groups, primarily present in the three economic areas of Germany, the rest of Europe, and the USA. Its business activities extend to the Platforms, Brand Concepts, Retailers, Services, and Financial Services segments. In the 2023/24 financial year (29 February), the Otto Group generated revenue of EUR 15 billion. With online sales of around EUR 10.8 billion (2023/24 financial year), the Otto Group is among the world’s largest online retailers. The Group’s main strength is its broad-based presence with various ranges of products for diverse target groups in important regions around the world. A number of strategic partnerships and joint ventures offer the Otto Group outstanding conditions for the transfer of know-how and the use of synergy potential. A high degree of entrepreneurial responsibility and the Group companies’ willingness to collaborate guarantee both flexibility and customer proximity along with optimal appeal to target groups in each country.

Media Contacts:

Annette Siragusano
+49 40 6461 3982
annette.siragusano@ottogroup.com

Martin Zander
+49 40 6461 2820
martin.zander@ottogroup.com

Thomas Voigt
+49 40 6461 4010
thomas.voigt@ottogroup.com

SOURCE: Otto Group