Bang & Olufsen launches Beo Grace luxury earpieces blending fine jewellery design with next-generation sound performance

Bang & Olufsen launches Beo Grace luxury earpieces blending fine jewellery design with next-generation sound performance

(IN BRIEF) Bang & Olufsen has introduced Beo Grace, its most advanced and design-led earphones to date, uniting refined aluminium craftsmanship with cutting-edge acoustic performance. Inspired by fine jewellery and rooted in the brand’s heritage of innovation, Beo Grace combines sculptural elegance with state-of-the-art features including Adaptive Active Noise Cancellation, EarSense personalised sound technology, spatial audio optimised for Dolby Atmos, and a 12mm titanium driver. The earphones are IP57 rated, comfortable for extended wear, and supported by a long-lasting battery system developed with battery intelligence company Breathe, offering more than 2,000 charge cycles. Complemented by a premium leather pouch accessory, Beo Grace launches on 17 November with a retail price of €1200 / $1500, positioning itself as a luxury benchmark in the future of wearable sound.

(PRESS RELEASE) STRUER, 23-Seo-2025 — /EuropaWire/ — Bang & Olufsen has unveiled its latest innovation, the Beo Grace earpieces, a fusion of sculptural design and advanced audio technology that redefines what wearable sound can be.

Inspired by the artistry of fine jewellery and crafted in the brand’s signature polished aluminium, Beo Grace elevates earphones into the realm of luxury design. Compact and refined, each earpiece combines timeless craftsmanship with leading-edge engineering, delivering exceptional sound quality in a form that slips seamlessly into everyday life.

CEO Kristian Teär described the launch as a milestone moment for the company, saying: “Beo Grace is more than a new product, it is a symbol of the century ahead. Inspired by the elegance of fine jewellery and crafted from our signature aluminium, it distils everything Bang & Olufsen has stood for since 1925: uncompromising sound, enduring craftsmanship, and timeless beauty. With Beo Grace we are bringing our heritage of acoustic ingenuity into a form you can wear – a piece of design sculpture that ushers in a new era of wearable sound.”

The design draws on Bang & Olufsen’s iconic A8 earphones, bringing their distinctive aluminium stem into the wireless age through a breakthrough in miniaturisation. Each piece rests in a pearl-blasted aluminium case with an understated, seamless opening, complemented by an optional premium leather pouch in Infinite Black, Cranberry Red, or Seashell Grey. The result is a sculptural object as much about elegance and tactility as about function.

Beyond its design, Beo Grace integrates a new acoustic architecture fine-tuned by Bang & Olufsen’s renowned tonmeisters. Featuring a 12mm titanium driver, spatial audio capabilities optimised for Dolby Atmos, and Adaptive Active Noise Cancellation, the earpieces promise a natural and immersive listening experience. The newly developed EarSense technology adapts sound and ANC performance in real time to suit both the environment and the individual listener’s ear profile, ensuring personalised audio with effortless clarity. Wind reduction and a three-microphone system in each earpiece also guarantee pristine call quality even in noisy surroundings.

Beo Grace balances luxury with durability and practicality, offering an IP57 rating for dust and water resistance, updated oval ear tips for comfort, and long-lasting battery life. With ANC enabled, the earpieces deliver up to 4.5 hours of playtime, extending to 17 hours with the charging case. Rapid charging provides 2.5 hours of playback in just five minutes, while a new custom battery management system, developed in collaboration with battery intelligence company Breathe, ensures longevity beyond industry standards, supporting over 2,000 charging cycles.

Additional innovations include intuitive tactile controls that provide precise, satisfying feedback, NearTap volume adjustment, TrueTransparency™ for natural awareness of surroundings, and Bang & Olufsen’s Amadeus Platform™, a software foundation designed to evolve with updates and new features over time.

Beo Grace will be available from 17 November in Natural Aluminium at a retail price of €1200 / $1500, with pre-orders beginning on 23 September via Bang & Olufsen stores and the company’s website. The accompanying bespoke leather pouch is offered at €300 / $400, serving as a stylish accessory that complements the timeless craftsmanship of the earpieces. Each purchase includes a three-year warranty, reaffirming Bang & Olufsen’s commitment to enduring quality.

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

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Media Contact:

Bethan Becketth
Global PR Manager
Email: bebe@bang-olufsen.dk
Phone: +45 2238 9654

SOURCE: Bang & Olufsen