Sony Unveils New Scarlet Hue for Xperia 1 VI, Merging Performance with Style

Sony Unveils New Scarlet Hue for Xperia 1 VI, Merging Performance with Style

(IN BRIEF) Sony has launched its flagship smartphone, the Xperia 1 VI, in a new striking color called scarlet. This vibrant hue enhances the device’s sophisticated design, complemented by a luxurious matte finish while retaining all the advanced features of the current lineup. The scarlet version allows users to express their individuality and style. Key specifications include a 512GB storage option, exceptional camera capabilities powered by the Exmor T sensor, innovative optical zoom, and a BRAVIA-enhanced display for vivid visuals. The Xperia 1 VI scarlet is available starting October 14, 2024, with a price tag of €1499/£1399.

(PRESS RELEASE) WEYBRIDGE, 14-Oct-2024 — /EuropaWire/ — Sony has unveiled its flagship smartphone, the Xperia 1 VI, in a stunning new color option—scarlet. This vibrant shade adds a striking aesthetic to the device, while retaining all the advanced technologies present in the existing color lineup, ensuring an exceptional user experience. The luxurious matte finish in scarlet not only enhances the device’s appearance but also emphasizes its sophisticated design.

This bold new color reflects individuality, allowing users to express their unique style through their choice of smartphone. “By blending a solid, saturated color with a matte glass texture, we’ve crafted a multi-tonal finish that can appear bright orange or deep red depending on the viewing angle and lighting conditions,” explained Kaoru Murai, Art Director at Sony Corporation.

The Xperia 1 VI in scarlet will feature a generous 512GB of internal storage, providing ample space for capturing high-resolution images and videos.

Key Features of Xperia 1 VI:

• Exceptional camera performance powered by the Exmor T for mobile sensor
• Innovative 3.5x – 7.1x optical telephoto zoom for unparalleled creativity and stunning telemacro shots
• Display technology enhanced by BRAVIA, delivering vibrant, high-contrast visuals
• Superior screen visibility under bright conditions, thanks to Sunlight Vision AI image processing
• Impressive two-day battery life, simulated by Sony Corporation based on actual usage profiles
• Ergonomic design with a textured finish for improved grip and a genuine camera feel, complete with a dedicated shutter button. Available in Black, Platinum Silver, and Khaki Green.

The Xperia 1 VI in scarlet is available starting October 14, 2024 (availability may vary by region) for €1499/£1399.

For more information on the Xperia 1 VI in scarlet, visit Sony’s website.

i Results simulated by Sony Corporation, based on actual usage profile using the same type of battery and USB charging. Battery life span depends on usage.

ii Existing colours available in 256GB only

iii On sale date will vary by region and country.

Media Contact:

David Edwards
General Manager Product PR, Sony Europe
david.edwards@sony.com

SOURCE: Sony